Trim level lineup
The Mitsubishi Galant Fortis series comes in three major trim levels distinguished by external appearance and interior trim: EXCEED, SUPER EXCEED and SPORT. The SUPER EXCEED and SPORT trim levels are also available in NAVI PACKAGE versions which come with HDD navigation, rearview camera and other advanced features.
- EXCEED: Entry grade with full-functionality and comprehensive convenience and amenity specifications.
- SUPER EXCEED - Uptown exterior and interior looks provided by: classy chrome parts (front under grille, headlight and trunk lid moldings); 16-inch alloy road wheels; leather/Granlux Seat upholstery; wood grain ornamentation panels; exclusive-design floor console; and high-contrast instrumentation.
- SPORT - Sporty bias with following as standard: Front and side airdams, 18-inch alloy road wheels and HID lights and front fog lamps that tweak up its aggressive looks; Sport suspension; paddle shifters; adaptive front lighting (AFS); cruise control; and steering wheel remote audio controls.
Design
EXTERIOR
- To a theme of "achieving a neat balance between comfort and safety levels and a design distinguished by sporty lines," we have created a roomy interior space supported by a wide stance and wrapped in sporty exterior styling that accents the fender flares. We have achieved the high design quality sought in a sedan by giving painstaking attention to the detailing and to achieving a pleasing contrast between its muscular surfaces and edgy character line.
- Mitsubishi Galant Fortis is the first model to adopt the new Mitsubishi Motors sedan design identity in its front visage, distinguishing it immediately as a Mitsubishi sedan. The inverted-slant nose, traditional to Mitsubishi Motors sedans and incorporating a leisurely flowing engine hood line with good pedestrian protection, is combined with a trapezoidal grille to give the front end a dynamic and forcefully progressive appearance.
- The edgy treatment of the rear end and the high location of the rear combination lights create a stylish design that also makes the vehicle more visible to following cars.
- The Galant Fortis series is available in a selection of eight body colors, including Aqua Metallic and Black Mica, all designed to express beauty and strength. (White Pearl costs an extra 31,500, tax inclusive.)
INTERIOR
- Development of an interior followed a theme of "Creating the ideal marriage between vehicle operating functions and a comfortable interior space." The bowed dashboard creates a sense of roominess while the detailing is designed for optimum driver operability, visibility and viewability. The use of silver accents in the instrumentation, climate controls and steering wheel enhances the sporty and uptown look to the interior.
- Mitsubishi Galant Fortis uses sculpted front seats with side supports and cushioning designed for optimum location and support while the rear Seat uses large cushions that engender a sense of being comfortably cocooned. EXCEED and SPORT employ suede knit Seat upholstery keyed to the interior color. SUPER EXCEED uses a classy combination of bitter-brown real and artificial leather.
- The Mitsubishi Galant Fortis series comes in two interior color schemes: a sporty black monotone and a classy and relaxing black/beige two-tone (SPORT is only available in a black monotone). Accent panels are silver on EXCEED, wood grain and silver pin molding on SUPER EXCEED and a geometric pattern on SPORT.
Powertrain
- The Mitsubishi Galant Fortis series is powered by a new compact and lightweight 4-cylinder 16-valve DOHC unit, with die-cast aluminum cylinder block and MIVEC variable valve lift and timing on both exhaust and inlet valves, which delivers superior emissions and mileage performance. All models in the series earn a 4-star rating for emission levels that are 75% below those required under Japan's 2005 Emissions Standards and return mileage that meets the 2010 fuel economy standards.
- The engine is mated to Mitsubishi's INVECS-III CVT transmission that optimally matches shift points to engine speed at all times to deliver responsive and smooth acceleration while returning excellent fuel economy. CVT transmission SPORT models come standard with paddle shifters that allow the driver to shift manually without taking a hand off the wheel. SPORT is also offered with a 5-speed manual transmission (2WD models only).
- 4WD models use the electronically-controlled 4WD system well-proven on Outlander and Delica:D5 which splits torque feed to the front and rear wheels as required to match different driving conditions. A dial selector allows the driver to switch between three drive modes: 2WD, 4WD AUTO and 4WD LOCK.
Chassis
- Mitsubishi Galant Fortis uses the MacPherson strut front and multi-link rear suspension arrangement well-received on the Outlander and Delica:D5. Standard on SPORT, and a factory-fitted option on SUPER EXCEED, is a sports suspension tuned to deliver optimum roll stiffness.
- SPORT models ride as standard on 18-inch 10-spoke lightweight high-rigidity alloy road wheels shod with 215/45R18 tires (a factory-fitted option on SUPER EXCEED).
- Available as a factory-fitted option on all 2WD Galant Fortis models, active stability control (ASC) operates to prevent the vehicle from sliding on slippery surfaces as a result of sudden steering inputs.
- Belying its size classification, the Galant Fortis series boasts outstanding maneuverability with a class-topping minimum turning radius of 5.0 meters.
Interior trim / Utility
- Galant Fortis provides a roomy and relaxing interior space thanks to its long 2,635 mm wheelbase and wide 1,530 mm track.
- The floor console box has a pocket tissue holder on the underside of the lid.
- The 60:40-split tumble-fold rear seats allow longer items to be carried and use a folding central armrest with cup holders.
- All models are available as a factory-fitted option with a keyless operating system.
- Standard on all models is Mitsubishi Motors ETACS (Electric Time and Alarm Control System) system that controls the operating environment for the comfort flasher, very handy when changing lanes, the headlight auto-off and other electronic systems fitted to Galant Fortis.
Peace-of-mind safety specification
- SPORT comes standard with an adaptive front lighting system (AFS) in which auxiliary lights turn in the same direction as the steering wheel to increase the area of road illuminated and improve driver visibility at night. AFS is available as a factory-fitted option on other models.
- Rain-sensitive auto wipers that adjust wipe speed and interval to rain intensity and auto light control that monitors the intensity of peripheral light and turns the headlights on or off accordingly are factory-fitted options on all models.
- Standard on NAVI PACKAGE models is a rearview camera fitted to the trunk lid that feeds a picture of the area behind the vehicle to the navigation system display.
- All models come standard with an engine immobilizer and security alarm to deter theft.
- All models come standard with front occupant SRS dual-stage airbags.
- The front seats are designed to mitigate injury to the neck while energy-absorbing trim is used to protect occupants from head injuries.
- The engine hood, front fenders and front bumper all employ impact energy-absorbing structures to reduce injury to and protect pedestrians.
Mitsubishi Motors Corporation (MMC) today announced its sales and financial results for the first quarter of the fiscal year ending March 31, 2008.
1. Performance overview
Mitsubishi Motors reports that consolidated net sales in the first quarter of fiscal 2007 (April 1 through June 30, 2007) increased by 146.9 billion yen to 630.8 billion yen - a 30%-plus increase over the same period last fiscal year (483.9 billion yen). The gain stems principally from the increased revenue coming from higher sales volume and from favorable yen exchange rates.
Operating and ordinary income were both in the black. Mitsubishi Motors posted an operating profit of 6.0 billion yen, an improvement of 12.8 billion yen from the same period last fiscal year. Factors contributing to this improvement include increased volume and favorable changes in the model mix, and the weaker yen which offset higher marketing and overhead costs due to increased advertising and publicity outlays in North America related to new-vehicle introduction. The company posted an ordinary profit of 2.6 billion yen, a year-on-year gain of 14.8 billion yen.
Mitsubishi Motors reported a net loss of 8.2 billion yen for the period, a year-on-year improvement of 6.9 billion yen. This gain was made despite the company booking a one-time charge for reorganization costs stemming from the integration of its domestic consolidated sales companies that was completed on July 1, 2007 and despite an increase in income taxes.
2. Sales Volume
Global retail market unit sales of vehicles in the first quarter of fiscal 2007 totaled 334,000 vehicles, a 14% increase of 41,000 on the 293,000 sold in the same period in fiscal 2006.
In Japan MMC sold 46,000 vehicles, an 11% drop of 6,000 compared to the same period last year. In a domestic market that continues to fail to show signs of recovery, the increase in registered vehicle sales sparked by the introduction of the Mitsubishi Delica D:5 was not sufficient to offset a decline in minicar sales.
In North America, the company sold 52,000 vehicles, a 22% increase of 10,000 over the same period last year. The increase was driven principally the launch of the new Mitsubishi Lancer which had its global launch in the region in March 2007, following the Mitsubishi Outlander SUV launched in November 2006.
In Europe, Mitsubishi Motors sold 80,000 vehicles, a 12% increase of 9,000 driven by continued robust sales in Russia and a doubling of sales in the Ukraine.
In Asia and other regions, MMC sold 156,000 vehicles, a 22% increase of 28,000 over the same period last fiscal year. This growth stemmed from reasons including: higher unit sales of Mitsubishi brand models in China; the market recovery in Indonesia and other nations in the ASEAN block; and continued firm sales in Latin America, the Middle East and Africa.
3. FY2007 forecasts
Mitsubishi Motors leaves the fiscal 2007 first-half and full-year forecasts announced on April 26, 2007 unchanged at this time.
Note on forward-looking statements
All statements herein, other than historical facts, contain forward-looking statements and are based on our current forecasts, expectations, targets, plans, and evaluations. Any forecasted value is calculated or obtained based on certain assumptions. Forward-looking statements involve inherent risks and uncertainties. A number of significant factors could therefore cause actual results to differ from those contained in any forward-looking statement. Significant risk factors include:
- feasibility of each target and initiative as laid out in this presentation;
- fluctuations in interest rates, exchange rates and oil prices, etc;
- changes in laws, regulations and government policies;
- regional and/or global socioeconomic changes
Potential risks and uncertainties are not limited to the above and MMC is not under any obligation to update the information in this presentation to reflect any developments or events in the future.
Mitsubishi Concept-cX front/rear (image sketch)
Mitsubishi Motors Corporation and its European unit Mitsubishi Motors Europe B.V. will unveil The MITSUBISHI Concept-cX* at the 62nd Internationale Automobil Ausstellung (IAA; commonly known as the Frankfurt Motor Show) in September. Held at the Frankfurt Messe Complex, the 2007 Frankfurt Motor Show will be open to the public from September 15 through 23, with press and media pre-viewing September 11 through 14.
The MITSUBISHI Concept-cX represents a new-generation compact SUV, realizing an ideal balance between environmental and everyday practical performance. The concept car uses a new high-output, high-efficiency 1.8-liter clean diesel engine, featuring a variable geometry (VG) turbocharger for optimum boost control and a diesel oxidation catalyst (DOC) with diesel particulate filter (DPF) in the exhaust system for compliance with Europe's Euro 5 emission standards. Mitsubishi's new Twin Clutch SST (Sport Shift Transmission) adds superior power transmission efficiency for a powertrain that delivers nimble performance alongside excellent fuel economy and low emissions. Among the number of new environmental technologies applied in the Mitsubishi Concept-cX is the extensive use of interior trim materials made from Mitsubishi's own Green Plastic - made from bamboo and other plant-based resins -- in a step to stop global warming and slow the depletion of our oil reserves.
MITSUBISHI Concept-cX offers a number of proposals for better utility and road performance. Its high seating position expands the driver's field of view, providing the drivability expected in a SUV; the 4100 mm compact body makes for easy maneuvering around town; and the split tailgate -- already well received on other Mitsubishi models -- for easy loading and unloading of luggage. In the performance department, Concept-cX uses Mitsubishi's electronically controlled 4WD system driven through large 225/45R19 tires to deliver intuitive handling and outstanding stability on all road surfaces.
(* 'Compact crossover' concept vehicle)
www.mitsubishicars.com
Source: Mitsubishi Motors North America, Inc.
Changes for 2008:
Exterior:
* Three new colors: Optimist Green, Rave Red, and Northstar White
* The sporty 18" wheel is now standard on all GT models; has Sword Silver finish on SE
* SE models add chin spoiler, rear deck lid spoiler, and SE body graphics
Interior:
* Available Charcoal and Terra Cotta leather covered seating surfaces
* Unique logo floormats for SE model
* Aluminum scuff plate for SE models
Safety:
* Active Stability Control on SE with V6
* Tire Pressure monitoring system
Line-Up
Models | 5 M/T | 4 S/T | 6 M/T | 5 S/T | ||||||
| Eclipse GS | 2.4L, SOHC MIVEC 16V, 4cyl, 162 Hp | |||||||||
| Eclipse SE | 2.4L, SOHC MIVEC 16V, 4cyl, 162 Hp | |||||||||
| Eclipse GT | 3.8L, SOHC MIVEC 24V, V6, 263 Hp | | ||||||||
| Eclipse SE | 3.8L, SOHC MIVEC 24V, V6, 263 Hp | | ||||||||
Source: Mitsubishi Motors North America, Inc.
Changes for 2008:
Exterior:
* Rear glass no longer opens independently of rear hatch on LS model
* Three new colors: Rave Red, Quick Silver, and Canyon Beige
* New exhaust finisher
Interior:
* Two-toned leather seating surfaces for SE trim level; Suki beige with black bolsters
* Leather covered steering wheel and shift knob now trimmed with Suki beige stitching
Safety:
* Active Skid and Traction Control standard on all 2WD and AWD Endeavors
Additional Mechanical or Content Enhancements:
* The 2WD and AWD Tow packages now include a power steering fluid cooler
Lineup:
Models | 4 A/T | |
Endeavor LS 2WD | 3.8-liter SOHC 24-valve V6, 230 Hp | |
Endeavor LS AWD | 3.8-liter SOHC 24-valve V6, 230 Hp | |
Endeavor SE 2WD | 3.8-liter SOHC 24-valve V6, 230 Hp | |
Endeavor SE AWD | 3.8-liter SOHC 24-valve V6, 230 Hp | |
Source: Mitsubishi Motors North America, Inc.
Changes for 2008 on the Mitsubishi Galant:
Exterior:
* GTS trim level eliminated
* Two new colors: Rave Red and Northstar White
Safety:
* Tire pressure monitoring system standard on all models
Lineup:
| 4 A/T | 4 S/T | 5 S/T | ||
| Galant DE | 2.4-Liter SOHC MIVEC 16-valve, 4 cyl, 162 Hp | |||
| Galant ES | 2.4-Liter SOHC MIVEC 16-valve, 4 cyl, 162 Hp | |||
| Galant Ralliart | 3.8-Liter SOHC MIVEC 24-valve V6, 258 Hp |
Source: Mitsubishi Motors North America, Inc.
Changes for 2008:
Exterior/Interior:
* Three new colors: Optimist Green, Rave Red, and Northstar White
* 18" alloy wheel now standard on all GT models
* Sword silver finish 18" wheel on GT Premium package
* Aluminum scuff plate on GT Premium package
Safety:
* Tire pressure monitoring system standard on all models
Line-Up:
Models | 5 M/T | 4 S/T | 6 M/T | 5 S/T | |
| Eclipse Spyder GS | 2.4L, SOHC MIVEC 16V, 4cyl 162 Hp | ||||
| Eclipse Spyder GS | 2.4L, SOHC MIVEC 16V, 4cyl 162 Hp | ||||
| Eclipse Spyder GT | 3.8L, SOHC MIVEC 24V, V6 260 Hp | ||||
| Eclipse Spyder GT | 3.8L, SOHC MIVEC 24V, V6 260 Hp | ||||
Source: Mitsubishi Motors North America, Inc.
Mitsubishi Motors Corporation has developed two new component systems that are expected to feature in the new Lancer Evolution*, due to be launched this autumn. S-AWC (Super All Wheel Control) is an advanced vehicle dynamics control system that regulates drive torque at each wheel. Twin Clutch SST (Sport Shift Transmission) is an automated manual transmission that delivers slicker shifting through the gears while freeing the driver from the need to operate the clutch.
In line with its corporate philosophy, Mitsubishi Motors strives to deliver a dynamic driving experience while making advances to keep drivers safe. Twin Clutch SST and S-AWC do so by making driving more intuitive. Both the systems work to efficiently distribute power appropriate to road conditions, and deliver outstanding control and stability maintained by an "intelligent" system that reads and reflects driver intent in real time.
S-AWC:
The system now adds an ASC*1 (Active Stability Control) feature to the ACD*2 (Active Center Differential), AYC*3 (Active Yaw Control) and Sport ABS*4 (Sport Antilock Brake System) components that have proven themselves in the Lancer Evolution series. Integrated system management of these four components allows regulation of torque and braking force at each wheel. S-AWC also now employs yaw rate feedback control. This allows the system to control each wheel under a wide range of driving conditions, thus realizing vehicle behavior that faithfully reflects driver inputs and allows drivers of all abilities to enjoy sporty motoring with confidence.
Twin Clutch SST:
MMC's new automated manual transmission employs dual clutches to realize power transmission efficiencies on a par with a normal manual gearbox while also allowing slick and swift shifting. Allowing drivers of all abilities to shift rapidly up and down through the gears, Twin Clutch SST delivers satisfying acceleration while also returning superior fuel mileage thanks to its high-efficiency power transmission mechanism. The new transmission also features three operating modes tailored to different situations: from around-town drivability to instant-response and follow-the-line sporty motoring on the open road.
*1, *2, *3, *4: see following pages for details
1. S-AWC (Super All Wheel Control)
(1) System overview
The S-AWC vehicle dynamics control system integrates management of all its AYC, ACD, ASC and Sport ABS components (see below) while adding braking force control to Mitsubishi Motors' own AYC system. As a result S-AWC elevates drive power, cornering performance as well as vehicle stability under all driving situations, from everyday motoring to emergency evasion maneuvers.
(2) ACD (Active Center Differential)
The Active Center Differential incorporates an electronically-controlled hydraulic multi-plate clutch. The system optimizes clutch cover clamp load for different driving conditions, regulating the differential limiting action between free and locked states to optimize front/rear wheel torque split and thereby producing the best balance between traction and steering response.
(3) AYC (Active Yaw Control)
AYC uses a torque transfer mechanism in the rear differential to control rear wheel torque differential for different driving conditions and so limit the yaw moment that acts on the vehicle body and enhance cornering performance. AYC also acts like a limited slip differential by suppressing rear wheel slip to improve traction. The first component of its type, AYC was first used in the Lancer Evolution IV launched in April 1996. It then took an evolutionary step forward in the Lancer Evolution VIII launched in January 2003 as the Super AYC when it switched from the use of a bevel gear to a planetary gear differential, thereby doubling the amount of torque it was able to transfer. In comparison to the system used in the Lancer Evolution IX, AYC now features yaw rate feedback control using a yaw rate sensor and also gains braking force control. Accurately determining the cornering dynamics on a real-time basis, the system operates to control vehicle behavior through corners and realize vehicle behavior that more closely mirrors driver intent.
(4) ASC (Active Stability Control)
The ASC system stabilizes vehicle attitude while maintaining optimum traction by regulating engine power and the braking force at each wheel. Taking a step beyond the previous generation Lancer Evolution, the fitting of a brake pressure sensor at each wheel allows more precise and positive control of braking force. ASC improves traction under acceleration by preventing the driving wheels from spinning on slippery surfaces. It also elevates vehicle stability by suppressing skidding in an emergency evasive maneuver or the result of other sudden steering inputs.
(5) Sport ABS (Sport Anti-lock Braking System)
ABS allows the driver to maintain steering control and keeps the vehicle stable by preventing the wheels from locking under heavy braking or when braking on slippery surfaces. The addition of yaw rate sensors and brake pressure sensors to the Sport ABS system has improved braking performance through corners compared to the Lancer Evolution IX.
(6) S-AWC control system
The use of engine torque and brake pressure information in the regulation of the ACD and AYC components allows the S-AWC system to determine more quickly whether the vehicle is accelerating or decelerating. S-AWC also employs yaw rate feedback for the first time. The system helps the driver follow his chosen line more closely by comparing how the car is running, as determined from data from the yaw rate sensors, and how the driver wants it to behave, as determined from steering inputs, and operates accordingly to correct any divergence.
The addition of braking force regulation to AYC's main role of transferring torque between the right and left wheels allows S-AWC to exert more control over vehicle behavior in on-the-limit driving situations. Increasing braking force on the inside wheel during understeer and on the outer wheel during oversteer situations, AYC's new braking force control feature works in concert with torque transfer regulation to realize higher levels of cornering performance and vehicle stability.
Using integrated management of the ASC and ABS systems allows S-AWC to effectively and seamlessly control vehicle dynamics when accelerating, decelerating or cornering under all driving conditions. S-AWC offers three operating modes: TARMAC for dry, paved surfaces; GRAVEL for wet or unmade surfaces, and SNOW for snow covered surfaces. When the driver selects the mode best suited to current road surface conditions S-AWC operates to control vehicle behavior accordingly and allow the driver to extract the maximum dynamic performance from his vehicle.
2. Twin Clutch SST (Sport Shift Transmission)
(1) The mechanism
Twin Clutch SST puts odd (1st, 3rd, 5th) and even (2nd, 4th and 6th) gears on separate input shafts, each connected to an individual clutch. With both clutches under precise system control, this arrangement allows lightening-fast, smooth and lag-free gear changes with no interruption in power delivery. Using clutches instead of a torque converter to transmit power makes the Twin Clutch SST simpler in structure and reduces power transmission losses for higher transmission efficiency that leads to improved fuel mileage.
(2) Drive modes
Twin Clutch SST allows the driver to switch between three shifting programs -- Normal, Sport and S-Sport -- to cover the full range of driving situations, from town use to sporty motoring on open roads.
a. Normal mode
For use around town and other normal driving situations, Normal mode scheduling uses relatively low-speed shift points to deliver unobtrusive shifting for maximum comfort together with optimum fuel economy.
b. Sport mode
For use when driving in the mountains or when engine braking is required, Sport mode scheduling uses higher shift points and quicker shifting to deliver instant throttle response that instills in the driver a closer man/machine relationship.
c. S-Sport mode
Compared with Sport mode, S-Sport mode scheduling keeps the engine turning at higher revs while allowing lightening-fast shifting.
Mitsubishi Motors North America today announces details of its third annual Mitsubishi Owners Day (MOD) extravaganza which will take place at the company's Cypress headquarters Saturday, July 14 from 10-3 p.m. Created in 2005 and hosted by the Mitsubishi Research & Design team, the annual party brings together hardcore Mitsubishi brand lovers from across the country to celebrate anything and everything Mitsubishi. MOD is now a fixture on the Mitsubishi calendar and the list of attendees is growing each year. More than a thousand owners and approximately 700 Mitsubishi vehicles gathered at last year's event with the longest distance traveled by a 1999 Mitsubishi Galant owner, who drove all the way from Chicago!
Billed as the "Ultimate Day for Mitsubishi Enthusiasts," MOD was originally established as a unique opportunity for the research and design team to say "thanks" to some of the most passionate owners in the world. Mitsubishi owners -- covering all models and years -- have an opportunity to meet the designers of the vehicles they love, show off and compare their own customized and stock vehicles, and take a look at past and future models.
"This is the best way we can give back to the thousands of Mitsubishi owners and enthusiasts across the country," said Dave O'Connell, design chief in the Cypress MRDA studio. "These folks love the Mitsubishi brand. They are true believers in what we are doing. It's only right that we show our gratitude by hosting this tribute to them."
This year's event will include a line-up of historical vehicles from the Mitsubishi Lancer 1600 GSR, the 1974 Safari Rally winner, to a Dakar Rally-winning Mitsubishi Pajero to the Mitsubishi 500. Each of these legendary icons will be on display alongside hot concepts including the Mitsubishi Prototype X and competition vehicles. More than thirty booths will be on site including some of the best names in aftermarket and performance products. Attendees have a chance to win one-of-a-kind trophies created by Mitsubishi's very own Research & Design team in categories including "Best in Show" and for the first time this year the infamous "Dyno Shootout Competition." In this event, the vehicles with the highest horsepower win a trophy and receive a special invite to preview Mitsubishi's latest production and concept vehicles at an upcoming auto show.
The master of ceremonies for the day's festivities will be Dave O'Connell, and there will be a special appearance by an AFL Los Angeles Avenger's player and several Avenger "A-Team" dancers.
MOD is also for good cause. For the third year in a row, all proceeds from the sales of event hats and t-shirts will be donated to the non-profit D.A.R.E. (Drug Abuse Resistance Education) organization. Also, the organization Kid's Safety First will be on site handing out materials that educate parents about the important role that booster seats play in preventing injuries.
For directions, please visit: http://www.mitsubishicars.com/MMNA/jsp/owners/mod.do
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing and research and development operations of the Mitsubishi Motors Corporation in the United States. Mitsubishi Motors sells coupes, convertibles, sedans, a mid-size pickup truck and sport utility vehicles through a network of approximately 500 dealers.
Source: Mitsubishi Motors North America, Inc.
2008 Mitsubishi Lancer
Mitsubishi Motors North America (MMNA) announced today that it will participate in TalkRadio 790 KABC's Third Annual Clean Air Showcase on Saturday, June 9 from 10 a.m. - 4 p.m. at the Third Street Promenade in Santa Monica.
MMNA will display its new fuel-efficient and environmentally friendly 2008 Mitsubishi Lancer compact sedan and 2007 Mitsubishi Outlander compact SUV in the free-of-charge event. Sales of both new-model vehicles have been strong, and automotive enthusiasts are quickly discovering the value the rally-inspired vehicles deliver through their unique combination of fuel-efficiency, safety, performance and styling.
"The new Mitsubishi Lancer and Mitsubishi Outlander are earth-friendly vehicles that prove environmentally conscious consumers don't have to sacrifice performance and style to benefit the planet," said David Patterson, senior manager of regulatory affairs and certification, Mitsubishi Research and Design America. "Both vehicles deliver driven-to-thrill dynamics, class-up value, advanced safety and cutting-edge user technology in an aggressively styled package. Conservation efforts are important to Mitsubishi and the fact that these vehicles are also environmentally friendly completes the package and makes them one of the most attractive choices in their respective segments."
The 2008 Mitsubishi Lancer's new all-aluminum MIVEC 4-cylinder engine has been designed to deliver a unique blend of performance and efficiency. With an overall weight savings of 60 pounds relative to the previous Mitsubishi Lancer engine, the new version meets the tough PZEV (partial-zero emissions vehicle) emissions rating, helping preserve the environment and ozone layer, while still achieving a segment-best 152-hp and 146 lb-ft of torque among vehicles powered by 2.0-liter engines. A PZEV-rated Lancer engine as equipped with a complex catalyst system produces 143-hp* in comparison proving that power and environmentalism can live in harmony. The new 2008 Mitsubishi Lancer achieves an impressive 29** highway miles per gallon, while still offering a quick 0-60 time of 7.7 seconds***. Other vehicle emissions countermeasures, as required to meet the stringent PZEV regulations, include zero evaporative emissions system that addresses vapors from the fuel system, the battery, and fumes from plastics.
The new 2007 Mitsubishi Outlander models are powered exclusively by an all-new 3.0-liter MIVEC-equipped V-6 engine. The Mitsubishi Outlander is the first PZEV-certified V-6 SUV offered in the U.S. achieving an impressive 213-hp (220-hp for Federal version) while producing significantly less ozone-damaging emissions and offering improved fuel consumption compared to competitive vehicles in its class.
In addition to the Mitsubishi Lancer and Mitsubishi Outlander, the Showcase will feature the latest clean air vehicles from a variety of leading automotive manufacturers, providing attendees with an opportunity to sit in and even drive some of the most Earth-friendly cars available today. All attendees over the age of 18 with a valid and current Drivers License will have the opportunity to test drive the vehicle(s) of their choice.
KABC's Motorman, Leon Kaplan, will broadcast live on the 3rd Street Promenade between Arizona and Wilshire in front of Restoration Hardware from 11 a.m. - 1 p.m. and will act as the event's emcee, interviewing Mitsubishi's Patterson and other experts in the fields of clean air technology and alternative fuel sources. Patterson will discuss Mitsubishi's showcase vehicles and the design techniques employed in creating the automobiles.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing and research and development operations of the Mitsubishi Motors Corporation in the United States. Mitsubishi Motors sells coupes, convertibles, sedans, a mid-size pickup truck and sport utility vehicles through a network of approximately 500 dealers.
* Comparison based on a review of base model 2007 and 2008 compact sedan horsepower figures
** Calculated utilizing 2008 EPA test procedures, 2007 procedures yield 31mpg
*** Motor Trend, March 2007
Source: Mitsubishi Motors North America
