To mark the beginning of the summer season, SEAT will be sponsoring the first Ibiza and Formentera International Film Festival, which will take place from 29 May to 7 June. The festival was officially presented today in Madrid, at the Spanish Academy of Arts and Film Sciences, and was attended by Film Festival director Javier Benlloch, Spanish actor Miguel Molina, journalist Javier Angulo and SEAT Spain marketing director Mar Aycart.

SEAT is providing a fleet of 20 specially prepared cars including the SEAT Alhambra, SEAT Toledo and SEAT Altea XL models for transfers of the organisation members and assistants, since the Festival venues include several cities of Ibiza and Formentera, including Sant Antoni, Santa Eulalia, Sant Joan and Sant Josep. There will be 54 showings daily with a spectator capacity of 4000. There will be a total of 500 projections over the ten days of the Festival, with an estimated viewership of around 200,000 spectators. A number of discussion groups will be formed by visiting professionals and cinema experts. All winners will receive the Golden Falcon, inspired by the movie “Maltese Falcon” directed by John Huston in 1941.

According to SEAT Spain marketing director Mar Aycart, “With this initiative in the world of cinema, SEAT wishes to contribute to promoting the island of Ibiza with allusion to one of our currently best-selling models, and make this festival a point of reference at a time when Spain, the Balearic Islands and Spanish cinema are especially attractive to millions of visitors and viewers from all five continents”.

Source: SEAT