Dealers reported strong response to the newly-launched Audi TT models and sales increases for Audi's A4/S4 Cabriolet and Avant models. The Audi Q7 also continued its strong sales performance selling 1,958 units.
"The recent introduction of the all-new 2008 Audi TT Coupe and 2008 Audi TT Roadster, along with our new marketing campaign, has put Audi on more customers' lists," said Johan de Nysschen, Executive Vice President of Audi of America, Inc. "The high-profile nature of our 2008 Audi R8 sports car, Audi A5 and Audi S5 coupes, and Audi TT models have brought a lot of attention to the brand. We intend to capitalize on this to make 2007 our best sales year ever in America."
Dealers reported strong consumer response across the country, but notable floor traffic and sales increases were in the East and Midwest regions. Several key markets saw drastic increases in sales in May. Boston (+37.3%), New York (+35.6%), Philadelphia (+28.9%), Cleveland (+57.8%), Cincinnati (+38.5%), and Chicago (+20.8%) had some of the largest increases for the month.
Audi also set a new Certified Pre-Owned (CPO) sales record in May. CPO sales were up 15.9% with 2,356 vehicles delivered. CPO sales for the year are also up 7.0% over last year's total with 10,611 sales.
Audi's history in America dates to 1969, when the brand was first introduced to the U.S. market. Today, a network of over 260 Audi dealers currently offers a line of premium vehicles that include the Audi A3 compact; the sporty Audi A4 sedan, Avant and Cabriolet models; the high performance Audi S4 sedan, Avant and Cabriolet models; the high-revving Audi RS 4 sports sedan; the design-leading Audi A6 sedan and Avant; the all-new Audi Q7 performance SUV; the all-aluminum Audi A8; the new V10-powered Audi S6 and Audi S8 performance sedans; and the all-new 2008 Audi TT Coupe and 2008 Audi TT Roadster models.
AUDI OF AMERICA, INC.
MAY 2007 SALES
AUDI US SNAPSHOT --------YEAR TO DATE------
May-07 May-06 Yr/Yr % May-07 May-06 Yr/Yr %
Actual Actual change YTD YTD change
actual actual
A3 770 809 -4.8 % 2,920 3,902 -25.2 %
TT 473 81 584.0 % 1,157 436 165.4 %
A4/S4/RS 4 3,274 3,582 -8.6 % 14,208 15,025 -5.4 %
A4/S4 Cabriolet 785 707 11.0 % 3,779 3,206 17.9 %
A6/S6 1,189 1,597 -25.5 % 4,919 7,639 -35.6 %
A8/S8 339 344 -1.5 % 1,626 2,208 26.4 %
Q7 1,958 - - 9,313 - -
Total 8,788 7,120 23.4 % 37,922 32,416 17.0 %
Source: Audi of America, Inc.
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