Mothers Against Drunk Driving (MADD) and national presenting sponsor Nissan North America, Inc. (NNA) announce the 2007 Strides for Change walk season taking place in 30 cities nationwide. The organizations encourage families to honor their mothers and fathers this season by supporting the walks and challenge companies nationwide to help MADD reach its $2 million lifesaving goal.
"With Mother's Day and Father's Day being celebrated very soon, we just ask the public to honor their loved ones by participating or donating to the walks and for companies to designate walk teams nationwide in support of safer roadways," said Glynn Birch, MADD national president. "Nissan has raised the bar for other corporations by supporting Strides for Change three years in a row and we know there are many others that can step up to the plate," Birch added.
For the last three years, MADD and Nissan have shared a common commitment to keeping communities and children safe, and promoting safe driving nationwide. In addition to serving as the national presenting sponsor of the Strides for Change events, Nissan employees will form teams around the country to walk and raise money.
"Our ongoing work with MADD underscores our commitment to automotive safety beyond creating advanced safety technologies. By working with MADD, we are able to help educate drivers nationwide on many automotive safety aspects and make them aware of the consequences of their decisions," said Robert Yakushi, director of product safety, environmental, NNA.
Strides for Change is a 5K, non-competitive fun walk that enables corporations and individuals to team up with MADD to keep children and communities safe. Participants form teams of 10 or more and are asked to raise $100 each through pledges. During the 2006 walks, more than $1.6 million was raised and more than 12,000 walkers participated nationwide. For 2007, the fourth year for Strides for Change, MADD has increased its walk sites by more than 25 percent and expects to raise an additional $600,000 through its efforts.
MADD'S STRIDES FOR CHANGE LAUNCHES
The first 2007 Strides for Change walks kicked off in Raleigh, N.C.; Phoenix, Ariz. and Columbus, Ohio. For a complete list of Strides for Change locations, visit http://www.stridesforchange.org/. Walks include child seat safety demonstrations provided by Nissan in support of its Snug Kids(TM) and Quest for Safety(TM) programs aimed at educating parents and caregivers on the importance of proper child seat safety installation. Additionally, there are victim/survivor tribute areas, a Kid's Zone, a pet area, musical entertainment, and other fun activities for the whole community.
There are three options for participation in a walk: Register to walk or form a team in a nearby designated walk; raise money as a virtual walker, anywhere and anytime; give a one-time donation.
To register, donate or get more information, visit http://www.stridesforchange.org/
Source: Mothers Against Drunk Driving
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