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Be the One to Drive it Home

The American Red Cross and Metropolitan Lincoln Mercury have joined forces to recruit blood donors this summer. A visit to a Red Cross blood drive this summer could mean driving home a Lincoln this September. Everyone who attempts to give blood at any participating American Red Cross Southeastern Michigan Blood Services Region blood drive between June 25, 2007, and September 5, 2007, can register to win a free two-year lease on a 2007 Lincoln MKX, the Luxury Crossover winner of Autopacific's Vehicle Satisfaction Award.

"The Red Cross is pleased to have the support of Metropolitan Lincoln Mercury," said CEO Diane Ward. "Their donation of the two year lease, along with hosting blood drives during this promotion will help play a part in boosting supply during what is typically a time of critical shortages. Our hope is that the chance to drive home a 2007 Lincoln MKX at the end of summer will entice current donors who haven't given in a while and new donors to schedule an appointment to give blood during the summer months. In addition, we appreciate the promotional support for this campaign that is being provided by Smooth Jazz V98.7 radio and WDIV-Local 4 TV."

To kick off the summer promotion, Metropolitan Lincoln Mercury will help prevent critical shortages during the 4th of July holiday by hosting two blood drives in their showroom located at 32000 Ford Road in Garden City. Make an appointment to give blood on Friday, June 29, 2007 between Noon and 6 PM or Monday, July 2, 2007 between 11 AM and 8 PM and see the 2007 Lincoln MKX that will be given away in September.

The Red Cross struggles to maintain a strong blood inventory during the summer months, when fewer people donate blood, and there is an increase in the demand for blood to treat trauma patients. In addition to accident victims, other patients such as those undergoing various surgeries or treatment for cancer and blood disorders need blood to survive.

Every presenting donor age 18 or older who donates blood at participating drives will be issued an entry ticket. At the end of the promotion, 25 finalists will be selected to participate in the final drawing for the 2007 Lincoln MKX on September 8th at Metropolitan Lincoln Mercury.

To schedule your appointment to give blood, call 1-800-GIVE-LIFE, or visit http://www.givelife.org/

Source: American Red Cross
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