-- Advanced powertrains to play essential role
-- Frank Klegon, Executive Vice President-Product Development, updates industry on direction for The New Chrysler
-- Blend of 'traditional values' and 'fresh perspective' will enable The New Chrysler to reinvent business, Klegon says
-- Recovery and Transformation Plan has attracted over 22,000 ideas
-- $3 billion powertrain offensive moving ahead as planned; steel going up at Trenton site
-- Improvements to conventional gasoline engines, including new V-6
-- New mild hybrid, clean diesel applications coming in future products
Moving into a new era, The New Chrysler is banking on advanced powertrains including hybrids and clean diesels to meet demanding customer expectations for quality, performance and fuel economy, according to Frank Klegon, Executive Vice President - Product Development. Klegon outlined a $3 billion powertrain offensive and other aspects of The New Chrysler's direction in a speech at the 2007 Management Briefing Seminars.
"At The New Chrysler, our focus is on a strategy that will enable us to be competitive long into the future," Klegon said. Private ownership will create advantages for The New Chrysler, "the most significant being an ability to bring more of our resources to bear on the 'business of the business'," he said.
Klegon's presentation came just three days after employees of The New Chrysler celebrated "First Day," marking the transfer of majority ownership to New York-based Cerberus Capital Management, while former owner DaimlerChrysler AG maintains a significant minority stake.
Blending traditional values, fresh perspective
As part of the transition, Bob Nardelli was appointed Chairman and CEO, with Tom LaSorda staying on as Vice-Chairman and President of The New Chrysler. "This is an ideal arrangement that brings fresh eyes to The New Chrysler, while providing the continuing leadership of an experienced team that thoroughly understands our company and our industry," according to Klegon.
Klegon drew a parallel between the leadership team and The New Chrysler's approach to its business, blending "traditional values" and "a fresh perspective" in order to reinvent the business.
"As we go forward, we remain connected to the same principles that have sustained Chrysler right from the beginning - namely, a commitment to innovation, the ability to act with speed and flexibility, and a passion to be the best," Klegon said. "But we realize that we can't just be the same company that we were before the 1998 merger with Daimler-Benz. The competition is tougher, and it's global. We've got to be even better."
The company's new blueprint for success - its Recovery and Transformation Plan (RTP) - was unveiled in February and implementation is well under way. "Under the RTP, we've identified more than 22,000 ideas towards achieving our objective," Klegon said. He cited other measures of progress including manufacturing efficiency, voluntary headcount reductions, quality, an improved market mix with less dependency on fleet, and expanded penetration in international markets.
Hybrids, diesels in future plans
A $3 billion commitment to new powertrains -- including more fuel- efficient engines, transmissions and axles -- supports The New Chrysler's emphasis on new products. Two weeks ago, the company became the first OEM to announce a limited Lifetime Powertrain Warranty on most new Chrysler, Jeep and Dodge vehicles. "This new warranty demonstrates our commitment to customers and the confidence we have in our ability to produce quality, reliable and durable vehicles -- starting with the powertrain," Klegon said.
Within the next decade, hybrids and diesels will each account for up to 15 percent of the North American market, Klegon predicted. In the hybrid area, he identified these initiatives:
-- As part of a joint venture with General Motors, Daimler and BMW, a two-mode hybrid system for the Dodge Durango and Chrysler Aspen is planned for next year, mated to a 5.7-liter HEMI with Multiple Displacement System (MDS). The two-mode system leapfrogs current technology and is expected to produce a 25 percent improvement in fuel efficiency overall and nearly 40 percent improvement in the city.
-- A mild hybrid system, with less of the cost/weight penalty incurred by a full hybrid drivetrain, will be offered on an upcoming vehicle within the next few years.
The New Chrysler intends to remain a leader in the application of clean diesel engines and in the promotion of renewable biodiesel fuel, Klegon said. The current U.S. diesel lineup includes Dodge Sprinter, Jeep Grand Cherokee and the Dodge Ram Heavy Duty. The BLUETEC Ram Heavy Duty, with a 6.7-liter Cummins Turbo Diesel engine, meets 2010 emissions standards for heavy-duty pickups for all 50 states, three years early. In addition, Dodge will introduce an all-new, 50-state Cummins turbodiesel engine in light-duty pickups after 2009. In the 2009 model year, the BLUETEC diesel-equipped Jeep Grand Cherokee also will meet emissions standards in all 50 states.
Klegon noted that the company has designed its European offerings to meet customer preferences there for diesel engines. "It's safe to say that we'll see a continued migration of some of those products brought here to the U.S. market, where we are also exploring additional penetration of our 3.0-liter V- 6 diesel engine, and the possibility of a four-cylinder diesel," he said.
Conventional Engines
While demand for hybrids and clean diesels will grow in the coming decade, conventional gasoline engines will still make up an estimated 70 percent of the market. Klegon reviewed The New Chrysler's initiatives in that area:
-- The New Chrysler has significant volume and capacity to keep up with increasing demand for the four-cylinder World Engine. Klegon noted that engine is direct-injection capable.
-- A new, more fuel-efficient version of the E85 flex-fuel 4.7-liter V-8 engine is being introduced, featuring a 30 percent increase in horsepower and a 10 percent increase in torque.
-- A significantly upgraded version of the renowned 5.7-liter HEMI V-8, with gains in fuel efficiency, refinement, horsepower and torque, will debut in the 2009 model year.
-- An all-new family of fuel-efficient "Phoenix" V-6 engines will join The New Chrysler lineup in 2010. The company has broken ground on several of its new plants including steel going up at its Trenton site. Among the engine's features: MDS, an aluminum die cast block, dual variable valve timing and a two-stage oil pump which provides fuel efficiency gains.
The New Chrysler's investment in fuel-efficiency gains also includes a new dual-clutch transmission that will be produced with Getrag and will appear in significant volumes on 2010 vehicles, and a common axle program with Mercedes- Benz. In addition, fuel efficiency will be improved by at least 5 percent more through initiatives such as weight reduction; aero drag improvements; reduced rolling resistance and brake drag to lower road-loads; optimized accessory loads by electric load management; and minimized drive train losses.
"We're moving with real urgency to improve fuel efficiency across our lineup, with powertrain upgrades and innovations playing a big part," Klegon said. "We're driving into an exciting new era at The New Chrysler, with the support of a great new partner and with a solid plan. And we're making the investments necessary to pave the way for future success."
Source: Chrysler LLC
-- Frank Klegon, Executive Vice President-Product Development, updates industry on direction for The New Chrysler
-- Blend of 'traditional values' and 'fresh perspective' will enable The New Chrysler to reinvent business, Klegon says
-- Recovery and Transformation Plan has attracted over 22,000 ideas
-- $3 billion powertrain offensive moving ahead as planned; steel going up at Trenton site
-- Improvements to conventional gasoline engines, including new V-6
-- New mild hybrid, clean diesel applications coming in future products
Moving into a new era, The New Chrysler is banking on advanced powertrains including hybrids and clean diesels to meet demanding customer expectations for quality, performance and fuel economy, according to Frank Klegon, Executive Vice President - Product Development. Klegon outlined a $3 billion powertrain offensive and other aspects of The New Chrysler's direction in a speech at the 2007 Management Briefing Seminars.
"At The New Chrysler, our focus is on a strategy that will enable us to be competitive long into the future," Klegon said. Private ownership will create advantages for The New Chrysler, "the most significant being an ability to bring more of our resources to bear on the 'business of the business'," he said.
Klegon's presentation came just three days after employees of The New Chrysler celebrated "First Day," marking the transfer of majority ownership to New York-based Cerberus Capital Management, while former owner DaimlerChrysler AG maintains a significant minority stake.
Blending traditional values, fresh perspective
As part of the transition, Bob Nardelli was appointed Chairman and CEO, with Tom LaSorda staying on as Vice-Chairman and President of The New Chrysler. "This is an ideal arrangement that brings fresh eyes to The New Chrysler, while providing the continuing leadership of an experienced team that thoroughly understands our company and our industry," according to Klegon.
Klegon drew a parallel between the leadership team and The New Chrysler's approach to its business, blending "traditional values" and "a fresh perspective" in order to reinvent the business.
"As we go forward, we remain connected to the same principles that have sustained Chrysler right from the beginning - namely, a commitment to innovation, the ability to act with speed and flexibility, and a passion to be the best," Klegon said. "But we realize that we can't just be the same company that we were before the 1998 merger with Daimler-Benz. The competition is tougher, and it's global. We've got to be even better."
The company's new blueprint for success - its Recovery and Transformation Plan (RTP) - was unveiled in February and implementation is well under way. "Under the RTP, we've identified more than 22,000 ideas towards achieving our objective," Klegon said. He cited other measures of progress including manufacturing efficiency, voluntary headcount reductions, quality, an improved market mix with less dependency on fleet, and expanded penetration in international markets.
Hybrids, diesels in future plans
A $3 billion commitment to new powertrains -- including more fuel- efficient engines, transmissions and axles -- supports The New Chrysler's emphasis on new products. Two weeks ago, the company became the first OEM to announce a limited Lifetime Powertrain Warranty on most new Chrysler, Jeep and Dodge vehicles. "This new warranty demonstrates our commitment to customers and the confidence we have in our ability to produce quality, reliable and durable vehicles -- starting with the powertrain," Klegon said.
Within the next decade, hybrids and diesels will each account for up to 15 percent of the North American market, Klegon predicted. In the hybrid area, he identified these initiatives:
-- As part of a joint venture with General Motors, Daimler and BMW, a two-mode hybrid system for the Dodge Durango and Chrysler Aspen is planned for next year, mated to a 5.7-liter HEMI with Multiple Displacement System (MDS). The two-mode system leapfrogs current technology and is expected to produce a 25 percent improvement in fuel efficiency overall and nearly 40 percent improvement in the city.
-- A mild hybrid system, with less of the cost/weight penalty incurred by a full hybrid drivetrain, will be offered on an upcoming vehicle within the next few years.
The New Chrysler intends to remain a leader in the application of clean diesel engines and in the promotion of renewable biodiesel fuel, Klegon said. The current U.S. diesel lineup includes Dodge Sprinter, Jeep Grand Cherokee and the Dodge Ram Heavy Duty. The BLUETEC Ram Heavy Duty, with a 6.7-liter Cummins Turbo Diesel engine, meets 2010 emissions standards for heavy-duty pickups for all 50 states, three years early. In addition, Dodge will introduce an all-new, 50-state Cummins turbodiesel engine in light-duty pickups after 2009. In the 2009 model year, the BLUETEC diesel-equipped Jeep Grand Cherokee also will meet emissions standards in all 50 states.
Klegon noted that the company has designed its European offerings to meet customer preferences there for diesel engines. "It's safe to say that we'll see a continued migration of some of those products brought here to the U.S. market, where we are also exploring additional penetration of our 3.0-liter V- 6 diesel engine, and the possibility of a four-cylinder diesel," he said.
Conventional Engines
While demand for hybrids and clean diesels will grow in the coming decade, conventional gasoline engines will still make up an estimated 70 percent of the market. Klegon reviewed The New Chrysler's initiatives in that area:
-- The New Chrysler has significant volume and capacity to keep up with increasing demand for the four-cylinder World Engine. Klegon noted that engine is direct-injection capable.
-- A new, more fuel-efficient version of the E85 flex-fuel 4.7-liter V-8 engine is being introduced, featuring a 30 percent increase in horsepower and a 10 percent increase in torque.
-- A significantly upgraded version of the renowned 5.7-liter HEMI V-8, with gains in fuel efficiency, refinement, horsepower and torque, will debut in the 2009 model year.
-- An all-new family of fuel-efficient "Phoenix" V-6 engines will join The New Chrysler lineup in 2010. The company has broken ground on several of its new plants including steel going up at its Trenton site. Among the engine's features: MDS, an aluminum die cast block, dual variable valve timing and a two-stage oil pump which provides fuel efficiency gains.
The New Chrysler's investment in fuel-efficiency gains also includes a new dual-clutch transmission that will be produced with Getrag and will appear in significant volumes on 2010 vehicles, and a common axle program with Mercedes- Benz. In addition, fuel efficiency will be improved by at least 5 percent more through initiatives such as weight reduction; aero drag improvements; reduced rolling resistance and brake drag to lower road-loads; optimized accessory loads by electric load management; and minimized drive train losses.
"We're moving with real urgency to improve fuel efficiency across our lineup, with powertrain upgrades and innovations playing a big part," Klegon said. "We're driving into an exciting new era at The New Chrysler, with the support of a great new partner and with a solid plan. And we're making the investments necessary to pave the way for future success."
Source: Chrysler LLC
- Dual DVD system that can play different media at the same time is a minivan-first
- SIRIUS Backseat TV satellite TV features three channels of family programming that includes Nickelodeon Mobile, Disney Channel and Cartoon Network Mobile
- MyGIG(TM) Multimedia Infotainment System features a CD/DVD/MP3, SIRIUS Satellite Radio, Real-time Traffic and Navigation, 20-gigabyte hard drive that stores more than 1,200 songs and more
Chrysler Group has offered fresh ideas to make family travel more enjoyable for more than 23 years. The 2008 Dodge Grand Caravan and Chrysler Town & Country minivans continue that trend with cutting-edge entertainment technology that will please customers no matter what their age. The all-new 2008 Dodge Grand Caravan and Chrysler Town & Country minivan entertainment options are unmatched in the segment.
"Minivans have evolved to be a family room on wheels, and our new minivans offer all the technology customers have in their family rooms at home," said Larry Lyons, Vice President - Chrysler Group Front-wheel-drive Product Team. "Family members can watch a movie, play a video game, listen to an iPod or MP3 player through the sound system, watch TV or listen to the radio or a CD. The 2008 Chrysler and Dodge minivans pop with the hottest technology for the whole family."
Dual DVD System
The new dual DVD system that can play different media at the same time pops with choices. With dual A/V jacks, a 115-volt inverter and 12-volt power outlet in the C-pillar, aftermarket power converters are a thing of the past, since gaming systems can plug in directly to the minivan to operate. Passengers can play a game system in the second row and watch a movie in the third row. Or they can watch SIRIUS Backseat TV in one row and a movie in another, or watch a different movie in each row. Or passengers can listen to SIRIUS Satellite Radio through the wireless headphones in one row and watch and listen to a movie with the other set of headphones in another row. The system comes with two wireless, infrared headphones that allow passengers to listen to the same or individual audio sources. The headphones store in the overhead bins when not in use. Also included are an eight-inch Liquid Crystal Display (LCD) DVD screen in the second and third rows, a single-disc DVD player and a battery-powered infrared two-channel remote control.
SIRIUS Backseat TV
Chrysler Group is the first to offer satellite TV programming to its customers through SIRIUS Backseat TV. Offering three channels of family programming for backseat passengers, the 2008 Dodge Grand Caravan and Chrysler Town & Country are the first Chrysler Group vehicles to offer this feature. Disney Channel, Cartoon Network Mobile and Nickelodeon Mobile can be viewed on the second- and/or third-row DVD screens or on the MyGIG display in the front row if the vehicle is in park. SIRIUS Backseat TV is a subscription-based satellite service, with the first year of programming provided by SIRIUS.
Satellite TV is made possible by additional components that include a satellite video module in the upper left D-Pillar and an additional antenna mounted on the front center of the roof.
MyGIG(TM) Multimedia Infotainment System
The MyGIG system features an AM/FM/CD/DVD/MP3/satellite radio/navigation system that includes a 20-gigabyte hard drive capable of storing more than 1,200 songs. The system offers voice-activated commands, touch-screen functionality, personalized backgrounds, a USB port, a Jukebox feature for personalized playlists, the ability to rip an MP3 or WMV file directly to the hard drive and the capability to watch a movie when the minivan is in park. The vehicle's 6.5-inch touch-screen panel supports 65,000 colors, which enhance the appearance of the display and provide a three-dimensional appearance to the graphics while offering animation capability and multiple font sizes and styles. Navigation features include maps that can be displayed in a two-dimensional or three-dimensional bird's-eye view, hard-drive maps, hard-drive storage of Points of Interest (POI) such as gas stations and restaurants and multiple route calculations.
SIRIUS Satellite Radio
SIRIUS provides 2008 minivan customers with more than 125 channels, including 100-percent commercial-free music, as well as sports, news, talk, entertainment, traffic and weather. SIRIUS also broadcasts live play-by-play games from the NFL, NBA and NHL, and is the official satellite-radio partner of the NFL and NASCAR. Dodge Grand Caravan and Chrysler Town & Country owners also may stream SIRIUS programming through their home computers via a high- speed Internet connection at no additional charge.
Real-time traffic navigation is enabled by SIRIUS Satellite Radio. SIRIUS utilizes its nationwide satellite-radio broadcast capabilities to provide subscribers with updated traffic information where available, displayed on their navigation screen to help select the best available route.
Premium Surround Sound System
The new-for-2008 premium surround sound system with a minivan-first subwoofer and 506-watt amplifier is available on both the Dodge Grand Caravan and Chrysler Town & Country. The 506-watt amplifier offers 11 channels with 46 watts per channel. The system also includes three instrument panel speakers, two front-door-mounted speakers, two speakers in the rear quarter, two speakers in the D-pillar and an eight-inch, two-channel, dual-voice coil subwoofer. The system also offers Digital Signal Processing (DSP) 7.1 Surround Sound and is capable of simulating two-channel media into a multi-channel format. The premium sound system offers proper sound imaging and excellent frequency response with smooth delivery. The surround sound provides an enhanced listening and viewing experience of CDs, DVDs, games and other media sources, since the sound output is channeled through the various speakers in the minivan.
UConnect(R) Hands-free Communication System
The UConnect Hands-free Communication System is available on 2008 Dodge Grand Caravan and Chrysler Town & Country minivans sold in North America both as a stand-alone option and as part of the MyGIG system. UConnect uses Bluetooth(R) technology to provide wireless communication between the customer's compatible mobile phone and the vehicle's onboard receiver. The UConnect control buttons are integrated into the vehicle's radio head unit.
UConnect features include:
-- Voice dialing: voice commands may be used to digit-dial the phone or access pre-stored voice tags
-- Audio address book: 32 names, four numbers per name, for a total of 128 phone numbers, can be stored in the system
-- Emergency calls and towing assistance: voice command dials 911 or towing assistance
-- Audio-system mute: mutes the microphone for privacy
-- Call transfer: allows the customer to transfer a call from the vehicle's system to the mobile phone
-- Three language options: provides English, French and Spanish language capabilities
-- Multi-phone recognition: system can recognize as many as seven phones that can be used within one minivan system
Electronic Vehicle Information Center
An interactive digital display located in the minivan instrument cluster conveniently displays information and can be controlled by switches mounted in the 2008 Chrysler Town & Country overhead center console. The system allows the minivan driver to select from a menu of useful information. Owners can personalize their settings, such as having the lights flash and horn honk when locking and unlocking the vehicle using Remote Keyless Entry. The 2008 Chrysler Town & Country's Electronic Vehicle Information Center also gives owners the ability to scroll through the compass/outside temperature, average fuel economy, distance to empty, trip elapsed time and tire-pressure monitoring displays.
Source: Chrysler LLC
- SIRIUS Backseat TV satellite TV features three channels of family programming that includes Nickelodeon Mobile, Disney Channel and Cartoon Network Mobile
- MyGIG(TM) Multimedia Infotainment System features a CD/DVD/MP3, SIRIUS Satellite Radio, Real-time Traffic and Navigation, 20-gigabyte hard drive that stores more than 1,200 songs and more
Chrysler Group has offered fresh ideas to make family travel more enjoyable for more than 23 years. The 2008 Dodge Grand Caravan and Chrysler Town & Country minivans continue that trend with cutting-edge entertainment technology that will please customers no matter what their age. The all-new 2008 Dodge Grand Caravan and Chrysler Town & Country minivan entertainment options are unmatched in the segment.
"Minivans have evolved to be a family room on wheels, and our new minivans offer all the technology customers have in their family rooms at home," said Larry Lyons, Vice President - Chrysler Group Front-wheel-drive Product Team. "Family members can watch a movie, play a video game, listen to an iPod or MP3 player through the sound system, watch TV or listen to the radio or a CD. The 2008 Chrysler and Dodge minivans pop with the hottest technology for the whole family."
Dual DVD System
The new dual DVD system that can play different media at the same time pops with choices. With dual A/V jacks, a 115-volt inverter and 12-volt power outlet in the C-pillar, aftermarket power converters are a thing of the past, since gaming systems can plug in directly to the minivan to operate. Passengers can play a game system in the second row and watch a movie in the third row. Or they can watch SIRIUS Backseat TV in one row and a movie in another, or watch a different movie in each row. Or passengers can listen to SIRIUS Satellite Radio through the wireless headphones in one row and watch and listen to a movie with the other set of headphones in another row. The system comes with two wireless, infrared headphones that allow passengers to listen to the same or individual audio sources. The headphones store in the overhead bins when not in use. Also included are an eight-inch Liquid Crystal Display (LCD) DVD screen in the second and third rows, a single-disc DVD player and a battery-powered infrared two-channel remote control.
SIRIUS Backseat TV
Chrysler Group is the first to offer satellite TV programming to its customers through SIRIUS Backseat TV. Offering three channels of family programming for backseat passengers, the 2008 Dodge Grand Caravan and Chrysler Town & Country are the first Chrysler Group vehicles to offer this feature. Disney Channel, Cartoon Network Mobile and Nickelodeon Mobile can be viewed on the second- and/or third-row DVD screens or on the MyGIG display in the front row if the vehicle is in park. SIRIUS Backseat TV is a subscription-based satellite service, with the first year of programming provided by SIRIUS.
Satellite TV is made possible by additional components that include a satellite video module in the upper left D-Pillar and an additional antenna mounted on the front center of the roof.
MyGIG(TM) Multimedia Infotainment System
The MyGIG system features an AM/FM/CD/DVD/MP3/satellite radio/navigation system that includes a 20-gigabyte hard drive capable of storing more than 1,200 songs. The system offers voice-activated commands, touch-screen functionality, personalized backgrounds, a USB port, a Jukebox feature for personalized playlists, the ability to rip an MP3 or WMV file directly to the hard drive and the capability to watch a movie when the minivan is in park. The vehicle's 6.5-inch touch-screen panel supports 65,000 colors, which enhance the appearance of the display and provide a three-dimensional appearance to the graphics while offering animation capability and multiple font sizes and styles. Navigation features include maps that can be displayed in a two-dimensional or three-dimensional bird's-eye view, hard-drive maps, hard-drive storage of Points of Interest (POI) such as gas stations and restaurants and multiple route calculations.
SIRIUS Satellite Radio
SIRIUS provides 2008 minivan customers with more than 125 channels, including 100-percent commercial-free music, as well as sports, news, talk, entertainment, traffic and weather. SIRIUS also broadcasts live play-by-play games from the NFL, NBA and NHL, and is the official satellite-radio partner of the NFL and NASCAR. Dodge Grand Caravan and Chrysler Town & Country owners also may stream SIRIUS programming through their home computers via a high- speed Internet connection at no additional charge.
Real-time traffic navigation is enabled by SIRIUS Satellite Radio. SIRIUS utilizes its nationwide satellite-radio broadcast capabilities to provide subscribers with updated traffic information where available, displayed on their navigation screen to help select the best available route.
Premium Surround Sound System
The new-for-2008 premium surround sound system with a minivan-first subwoofer and 506-watt amplifier is available on both the Dodge Grand Caravan and Chrysler Town & Country. The 506-watt amplifier offers 11 channels with 46 watts per channel. The system also includes three instrument panel speakers, two front-door-mounted speakers, two speakers in the rear quarter, two speakers in the D-pillar and an eight-inch, two-channel, dual-voice coil subwoofer. The system also offers Digital Signal Processing (DSP) 7.1 Surround Sound and is capable of simulating two-channel media into a multi-channel format. The premium sound system offers proper sound imaging and excellent frequency response with smooth delivery. The surround sound provides an enhanced listening and viewing experience of CDs, DVDs, games and other media sources, since the sound output is channeled through the various speakers in the minivan.
UConnect(R) Hands-free Communication System
The UConnect Hands-free Communication System is available on 2008 Dodge Grand Caravan and Chrysler Town & Country minivans sold in North America both as a stand-alone option and as part of the MyGIG system. UConnect uses Bluetooth(R) technology to provide wireless communication between the customer's compatible mobile phone and the vehicle's onboard receiver. The UConnect control buttons are integrated into the vehicle's radio head unit.
UConnect features include:
-- Voice dialing: voice commands may be used to digit-dial the phone or access pre-stored voice tags
-- Audio address book: 32 names, four numbers per name, for a total of 128 phone numbers, can be stored in the system
-- Emergency calls and towing assistance: voice command dials 911 or towing assistance
-- Audio-system mute: mutes the microphone for privacy
-- Call transfer: allows the customer to transfer a call from the vehicle's system to the mobile phone
-- Three language options: provides English, French and Spanish language capabilities
-- Multi-phone recognition: system can recognize as many as seven phones that can be used within one minivan system
Electronic Vehicle Information Center
An interactive digital display located in the minivan instrument cluster conveniently displays information and can be controlled by switches mounted in the 2008 Chrysler Town & Country overhead center console. The system allows the minivan driver to select from a menu of useful information. Owners can personalize their settings, such as having the lights flash and horn honk when locking and unlocking the vehicle using Remote Keyless Entry. The 2008 Chrysler Town & Country's Electronic Vehicle Information Center also gives owners the ability to scroll through the compass/outside temperature, average fuel economy, distance to empty, trip elapsed time and tire-pressure monitoring displays.
Source: Chrysler LLC
With a starting U.S. MSRP of $36,400 (including $730 destination), the 2008 Chrysler Town & Country Limited sets the standard for luxury minivans. In addition to the standard equipment included on the 2008 Chrysler Town & Country Touring model, the Town & Country Limited also includes a new 4.0- liter V-6 engine that produces 251 hp (189 kW) and 259 lb.-ft. (350 N*m) of torque and is mated to a new, minivan-first six-speed transaxle; three-zone automatic temperature control; luxury front- and second-row floor mats; High Intensity Discharge (HID) headlamps; auto-dimming rearview mirror; power, foldaway, heated multifunction chrome mirrors with supplemental side signals and driver-side memory; ParkSense rear park assist system,MyGIG AM/FM/CD/DVD/HDD/MP3 Multimedia Entertainment system, ParkView rear back-up camera and SIRIUS satellite radio; remote start system; leather-trimmed first- and second-row seats with suede microfiber accents; security alarm; premium sound system which includes ten speakers with a minivan-first subwoofer and 506-watt amplifier; premium removable front center console that slides rearward 21 inches and offers four cup holders, a 12-volt power outlet and multiple storage areas; premium tire pressure monitoring system with Electronic Vehicle Information Center (EVIC) and 17-inch chrome-clad wheels.
Available equipment for the 2008 Chrysler Town & Country models includes Swivel 'n Go Seat system; three-zone automatic temperature control; remote start; foldaway, power-heated chrome mirrors that include supplemental signals and driver-side memory; auto-dimming exterior driver side mirror; ParkSense rear park assist system; ParkView rear back-up camera; SIRIUS Satellite Radio; SIRIUS Backseat TV satellite TV with three channels of family programming including Disney Channel, Nickelodeon Mobile and Cartoon Network Mobile; heated first- and second-row seats (cloth or leather); second- and third-row retractable sunshades; premium sound system which includes ten speakers with a minivan-first subwoofer and 506-watt amplifier; premium removable front center console that slides rearward 21 inches and offers four cup holders, a 12-volt power outlet and multiple storage areas; premium tire pressure monitoring system with EVIC; integrated child booster Seat (late availability); power sunroof; remote start; one-touch power folding third-row seat; sunroof; trailer tow package; single or dual DVD entertainment systems and 17-inch aluminum wheels.
With a starting U.S. MSRP of $36,400 (including $730 destination), the 2008 Chrysler Town & Country Limited sets the standard for luxury minivans. In addition to the standard equipment included on the 2008 Chrysler Town & Country Touring model, the Town & Country Limited also includes a new 4.0- liter V-6 engine that produces 251 hp (189 kW) and 259 lb.-ft. (350 N*m) of torque and is mated to a new, minivan-first six-speed transaxle; three-zone automatic temperature control; luxury front- and second-row floor mats; High Intensity Discharge (HID) headlamps; auto-dimming rearview mirror; power, foldaway, heated multifunction chrome mirrors with supplemental side signals and driver-side memory; ParkSense rear park assist system, MyGIG AM/FM/CD/DVD/HDD/MP3 Multimedia Entertainment system, ParkView rear back-up camera and SIRIUS satellite radio; remote start system; leather-trimmed first- and second-row seats with suede microfiber accents; security alarm; premium sound system which includes ten speakers with a minivan-first subwoofer and 506-watt amplifier; premium removable front center console that slides rearward 21 inches and offers four cup holders, a 12-volt power outlet and multiple storage areas; premium tire pressure monitoring system with Electronic Vehicle Information Center (EVIC) and 17-inch chrome-clad wheels.Available equipment for the 2008 Chrysler Town & Country models includes Swivel 'n Go Seat system; three-zone automatic temperature control; remote start; foldaway, power-heated chrome mirrors that include supplemental signals and driver-side memory; auto-dimming exterior driver side mirror; ParkSense rear park assist system; ParkView rear back-up camera; SIRIUS Satellite Radio; SIRIUS Backseat TV satellite TV with three channels of family programming including Disney Channel, Nickelodeon Mobile and Cartoon Network Mobile; heated first- and second-row seats (cloth or leather); second- and third-row retractable sunshades; premium sound system which includes ten speakers with a minivan-first subwoofer and 506-watt amplifier; premium removable front center console that slides rearward 21 inches and offers four cup holders, a 12-volt power outlet and multiple storage areas; premium tire pressure monitoring system with EVIC; integrated child booster Seat (late availability); power sunroof; remote start; one-touch power folding third-row seat; sunroof; trailer tow package; single or dual DVD entertainment systems and 17-inch aluminum wheels.
Chrysler Group reported that its Five Star(R) dealers sold a new June record of 11,245 Certified Pre-owned Vehicles (CPOV), an increase of 11 percent over June 2006 sales of 10,127 units.
All three Chrysler Group brands posted sales increases: The Jeep(R) brand led the way in June with a 17 percent increase, posting sales of 2,831 units, the Dodge brand followed with sales increasing 10 percent to 4,599 units and the Chrysler brand's sales increased 8 percent to 3,815 units.
Second quarter CPOV sales increased 6 percent to 32,832 units, establishing an all-new record for sales in a quarter. This record was set by all three brands: Chrysler brand up 1 percent, Jeep brand up 15 percent and Dodge brand up 6 percent. Record year-to-date sales amounted to 65,044 units for 2007, an increase of 7 percent over year-to-date sales last year.
"Once again, another month of record sales have been posted from our Chrysler, Jeep and Dodge Five Star dealers," said Peter Grady, Director - DaimlerChrysler Motors Remarketing. "This exemplifies the high quality service our dealers provide to their used vehicle clientele base, which continues to bring new customers into the Chrysler Group brand family on a regular basis."
The Chrysler Group offers one of the most comprehensive Certified Pre-owned Vehicle programs in the industry. For a vehicle to be certified under the Chrysler Group's used-vehicle program, it must be a 2002 through 2007 model pre-owned vehicle with less than 65,000 miles and pass a stringent 125-point inspection. The Chrysler Group's CPO vehicles are backed by an eight-year/80,000-mile powertrain limited warranty, 24-hour, 365-day full roadside assistance with a $35 per day rental car allowance and a three-month or 3,000-mile Maximum Care warranty, in addition to a Carfax Vehicle History Report and buyback guarantee.
Marketed as "Brand Spankin' Used(R)," the Chrysler Group's CPO vehicles are sold only through Chrysler, Jeep and Dodge dealerships that have earned the automaker's Five Star certification. Five Star certification is a comprehensive validation of the dealership's facilities, operational processes, salesperson and technician training accreditation as well as customer satisfaction survey ratings. Approximately 2,100 Chrysler Group dealerships in the United States are certified Five Star dealers.
Source: Chrysler Group
All three Chrysler Group brands posted sales increases: The Jeep(R) brand led the way in June with a 17 percent increase, posting sales of 2,831 units, the Dodge brand followed with sales increasing 10 percent to 4,599 units and the Chrysler brand's sales increased 8 percent to 3,815 units.
Second quarter CPOV sales increased 6 percent to 32,832 units, establishing an all-new record for sales in a quarter. This record was set by all three brands: Chrysler brand up 1 percent, Jeep brand up 15 percent and Dodge brand up 6 percent. Record year-to-date sales amounted to 65,044 units for 2007, an increase of 7 percent over year-to-date sales last year.
"Once again, another month of record sales have been posted from our Chrysler, Jeep and Dodge Five Star dealers," said Peter Grady, Director - DaimlerChrysler Motors Remarketing. "This exemplifies the high quality service our dealers provide to their used vehicle clientele base, which continues to bring new customers into the Chrysler Group brand family on a regular basis."
The Chrysler Group offers one of the most comprehensive Certified Pre-owned Vehicle programs in the industry. For a vehicle to be certified under the Chrysler Group's used-vehicle program, it must be a 2002 through 2007 model pre-owned vehicle with less than 65,000 miles and pass a stringent 125-point inspection. The Chrysler Group's CPO vehicles are backed by an eight-year/80,000-mile powertrain limited warranty, 24-hour, 365-day full roadside assistance with a $35 per day rental car allowance and a three-month or 3,000-mile Maximum Care warranty, in addition to a Carfax Vehicle History Report and buyback guarantee.
Marketed as "Brand Spankin' Used(R)," the Chrysler Group's CPO vehicles are sold only through Chrysler, Jeep and Dodge dealerships that have earned the automaker's Five Star certification. Five Star certification is a comprehensive validation of the dealership's facilities, operational processes, salesperson and technician training accreditation as well as customer satisfaction survey ratings. Approximately 2,100 Chrysler Group dealerships in the United States are certified Five Star dealers.
Source: Chrysler Group
- Sales in non-U.S. markets increase 10.2 percent in the second quarter
- Sales outside North America increase 20.4 percent, Canada advances 10.7 percent, Mexico declines 8 percent
- Chrysler Group continues with plan to double international growth in five years
- Sales increases in global markets driven by new models including Dodge Caliber, Jeep Patriot and the Jeep Compass
The Chrysler Group today announced that the company achieved growing sales numbers in markets outside the United States in the second quarter of 2007. From April to June, the Chrysler Group sold 159,993 vehicles outside of the U.S., an increase of 10.2 percent compared to the same period of 2006.
These second quarter figures include a sales increase of 10.7 percent in Canada (70,148 units) and a 20.4 percent sales increase outside of North America (61,743 units). In line with the decline of the Mexico automotive industry during the second quarter, DaimlerChrysler Mexico sales fell 8 percent to 28,102 units. The increases in sales were driven by the worldwide appeal and strong customer interest in the Chrysler Group's new fuel-efficient models including the Chrysler Sebring, Jeep(R) Compass, Jeep Patriot, Dodge Avenger and the Dodge Caliber.
"The growth in the second quarter of 2007 demonstrates that the Chrysler Group's plan for sustainable, international growth is working," said Tom LaSorda, President and CEO, Chrysler Group. "Building on the solid sales momentum established during the first quarter of 2007, the second quarter sales increase is in line with the company's plan to double international growth in five years."
Second Quarter Global Sales Results
The Chrysler Group's worldwide vehicle sales increased by 3.3 percent during the second quarter of 2007 to a total of 735,837 units (2006: 712,521 units).
In the highly competitive market environment of the U.S., Chrysler Group sales declined 1.4 percent to 183,347 units in June 2007. For the second quarter, sales rose 1.5 percent to 575,844 units (2006: 567,302 units). The company now offers five fuel-efficient, four-cylinder engine compact car and SUV models in the U.S., including the Chrysler Sebring, Jeep Compass, Jeep Patriot, Dodge Avenger and the Dodge Caliber. Following its most aggressive product launch in company history of 10 all-new vehicles in 2006, the Chrysler Group continues its product offensive with the launch of eight all-new vehicles in 2007.
Maintaining its position as the second-largest seller of vehicles in Canada to date, DaimlerChrysler Canada finished the second quarter of 2007 by increasing sales 10.7 percent to 70,148 units (2006: 63,380 units). For the month of June, sales rose 24 percent to 22,029 units.
"We are very pleased with the strong Canadian market response to our new vehicles," said Reid Bigland, President and CEO of DaimlerChrysler Canada, Inc. "Driven primarily by retail sales of the fuel-efficient Dodge Caliber, Jeep Patriot and Jeep Compass models, Chrysler Group's sales in Canada have risen for 11 straight months."
Posting its highest month ever of sales outside of North America in June 2007, Chrysler Group's International sales accelerated 20.7 percent to 22,901 units. Also, sustaining 25 consecutive months of year-over-year sales gains; Chrysler Group's International sales increased 20.4 percent to 61,743 units during the second quarter of 2007 (2006: 51,280 units).
"The strength of our new product portfolio coupled with the support of our dealer network outside North America is driving the growth we have seen so far this year," said Michael Manley, Executive Vice President - International Sales, Marketing and Business Development, Chrysler Group. "We expect to maintain the double digit growth this year, including record export numbers, and continue to strategically grow production volumes and sales outlets outside North America for all three brands."
Posting its best June ever, DaimlerChrysler Mexico sales rose 0.3 percent to 10,120 units in June 2007. From April to June, second quarter sales declined 8 percent to 28,102 units (2006: 30,559 units) yet Chrysler Group SUVs posted a quarterly sales gain of 60.5 percent.
"DaimlerChrysler Mexico delivered fantastic sales results last month, reporting its best June ever for Chrysler, Jeep and Dodge brands," said Joe ChamaSrour, President and Managing Director of DaimlerChrysler de Mexico. "This was a great way to close the second quarter."
Understanding the Customer is a Key Element in Recovery and Transformation Plan (RTP)
Focusing on customer loyalty and winning new customers is a major part of the Chrysler Group's revenue strategy under the Recovery and Transformation Plan (RTP). The company has a number of research efforts in place to learn more about consumer wants and needs in order to help increase future sales.
"We're focusing on the customer loyalty of our current owner base and we plan to address new customers, or the people that trade in their vehicles from another brand," said Steven Landry. "One of the issues we strive to understand better is how to retain our current customers and bring in new ones. It is a tough game out there and we need to make sure that we provide the customer with an opportunity that is different and better than the competition."
Euro Camp Jeep, Europe's largest single-brand 4x4 customer event takes place in France
More than 1,500 customers and 650 Jeep vehicles are gathering in southern France for the ultimate celebration of all things Jeep. For the first time ever, the Camp Jeep event will be split into two different programs (June 30 to July 3 and July 4 to 7) to accommodate the growing number of participants. Jeep aficionados, their families and friends will flock to Euro Camp Jeep to explore a full range of activities, including off-road driving trails, fun vehicle-related challenges, navigation and orienteering trials and invigorating regional drives through scenic countryside. Participants will also be given a privileged look at the new Jeep Grand Cherokee, making its first appearance in Europe with a refreshed interior and exterior.
Source: Chrysler Group
- Sales outside North America increase 20.4 percent, Canada advances 10.7 percent, Mexico declines 8 percent
- Chrysler Group continues with plan to double international growth in five years
- Sales increases in global markets driven by new models including Dodge Caliber, Jeep Patriot and the Jeep Compass
The Chrysler Group today announced that the company achieved growing sales numbers in markets outside the United States in the second quarter of 2007. From April to June, the Chrysler Group sold 159,993 vehicles outside of the U.S., an increase of 10.2 percent compared to the same period of 2006.
These second quarter figures include a sales increase of 10.7 percent in Canada (70,148 units) and a 20.4 percent sales increase outside of North America (61,743 units). In line with the decline of the Mexico automotive industry during the second quarter, DaimlerChrysler Mexico sales fell 8 percent to 28,102 units. The increases in sales were driven by the worldwide appeal and strong customer interest in the Chrysler Group's new fuel-efficient models including the Chrysler Sebring, Jeep(R) Compass, Jeep Patriot, Dodge Avenger and the Dodge Caliber.
"The growth in the second quarter of 2007 demonstrates that the Chrysler Group's plan for sustainable, international growth is working," said Tom LaSorda, President and CEO, Chrysler Group. "Building on the solid sales momentum established during the first quarter of 2007, the second quarter sales increase is in line with the company's plan to double international growth in five years."
Second Quarter Global Sales Results
The Chrysler Group's worldwide vehicle sales increased by 3.3 percent during the second quarter of 2007 to a total of 735,837 units (2006: 712,521 units).
In the highly competitive market environment of the U.S., Chrysler Group sales declined 1.4 percent to 183,347 units in June 2007. For the second quarter, sales rose 1.5 percent to 575,844 units (2006: 567,302 units). The company now offers five fuel-efficient, four-cylinder engine compact car and SUV models in the U.S., including the Chrysler Sebring, Jeep Compass, Jeep Patriot, Dodge Avenger and the Dodge Caliber. Following its most aggressive product launch in company history of 10 all-new vehicles in 2006, the Chrysler Group continues its product offensive with the launch of eight all-new vehicles in 2007.
Maintaining its position as the second-largest seller of vehicles in Canada to date, DaimlerChrysler Canada finished the second quarter of 2007 by increasing sales 10.7 percent to 70,148 units (2006: 63,380 units). For the month of June, sales rose 24 percent to 22,029 units.
"We are very pleased with the strong Canadian market response to our new vehicles," said Reid Bigland, President and CEO of DaimlerChrysler Canada, Inc. "Driven primarily by retail sales of the fuel-efficient Dodge Caliber, Jeep Patriot and Jeep Compass models, Chrysler Group's sales in Canada have risen for 11 straight months."
Posting its highest month ever of sales outside of North America in June 2007, Chrysler Group's International sales accelerated 20.7 percent to 22,901 units. Also, sustaining 25 consecutive months of year-over-year sales gains; Chrysler Group's International sales increased 20.4 percent to 61,743 units during the second quarter of 2007 (2006: 51,280 units).
"The strength of our new product portfolio coupled with the support of our dealer network outside North America is driving the growth we have seen so far this year," said Michael Manley, Executive Vice President - International Sales, Marketing and Business Development, Chrysler Group. "We expect to maintain the double digit growth this year, including record export numbers, and continue to strategically grow production volumes and sales outlets outside North America for all three brands."
Posting its best June ever, DaimlerChrysler Mexico sales rose 0.3 percent to 10,120 units in June 2007. From April to June, second quarter sales declined 8 percent to 28,102 units (2006: 30,559 units) yet Chrysler Group SUVs posted a quarterly sales gain of 60.5 percent.
"DaimlerChrysler Mexico delivered fantastic sales results last month, reporting its best June ever for Chrysler, Jeep and Dodge brands," said Joe ChamaSrour, President and Managing Director of DaimlerChrysler de Mexico. "This was a great way to close the second quarter."
Understanding the Customer is a Key Element in Recovery and Transformation Plan (RTP)
Focusing on customer loyalty and winning new customers is a major part of the Chrysler Group's revenue strategy under the Recovery and Transformation Plan (RTP). The company has a number of research efforts in place to learn more about consumer wants and needs in order to help increase future sales.
"We're focusing on the customer loyalty of our current owner base and we plan to address new customers, or the people that trade in their vehicles from another brand," said Steven Landry. "One of the issues we strive to understand better is how to retain our current customers and bring in new ones. It is a tough game out there and we need to make sure that we provide the customer with an opportunity that is different and better than the competition."
Euro Camp Jeep, Europe's largest single-brand 4x4 customer event takes place in France
More than 1,500 customers and 650 Jeep vehicles are gathering in southern France for the ultimate celebration of all things Jeep. For the first time ever, the Camp Jeep event will be split into two different programs (June 30 to July 3 and July 4 to 7) to accommodate the growing number of participants. Jeep aficionados, their families and friends will flock to Euro Camp Jeep to explore a full range of activities, including off-road driving trails, fun vehicle-related challenges, navigation and orienteering trials and invigorating regional drives through scenic countryside. Participants will also be given a privileged look at the new Jeep Grand Cherokee, making its first appearance in Europe with a refreshed interior and exterior.
Source: Chrysler Group
- Deal Pairs Chrysler Town & Country SIRIUS Backseat TV(TM) with Jimmy Neutron, and Extends to Multiple Platforms Including Nickelodeon and Nick at Nite Television, Print and Digital
- Chrysler Brand Signs on to Become an Official Sponsor of Nickelodeon's Slime Across America Summer Tour
Nickelodeon, the number-one entertainment brand for kids, has partnered with the Chrysler brand, in a brand new multi-million advertising and promotional multiplatform deal. The agreement was announced today by Jim Perry, Executive Vice President, 360 Brand Sales for Nickelodeon and MTVN Kids and Family Group, and Dave Rooney, Director, Chrysler Global Marketing & Communications.
"We are thrilled to welcome Chrysler to Nickelodeon as a first time advertiser," said Perry. "Chrysler is pairing up with one of our hottest TV properties on a variety of Kids and Family platforms, and is joining us on the ride to slime America. This collaboration is a great example of the custom packages that Nickelodeon and MTVN Kids and Family can offer marketers to get messaging out to target audiences in the kids and family space."
The partnership is part of the Chrysler brand's efforts to target families with its 2008 Chrysler Town & Country minivan. The deal will highlight the Chrysler Town & Country's SIRIUS Backseat TV(TM) which will, for the first time, broadcast Nickelodeon and Nicktoons Network.
"We are truly excited about this collaboration between Chrysler and a strong entertainment brand geared towards families as well as kids," Rooney said. "The Chrysler Town & Country minivan, featuring the SIRIUS Backseat TV(TM), is for the tech savvy family; so who better at Nickelodeon to partner with than Jimmy Neutron, the genius inventor."
Chrysler has signed on as the exclusive auto sponsor for Nickelodeon's Slime Across America summer tour, which launches in July. The Chrysler sponsorship package, which begins July 7, includes an interactive Chrysler Town & Country display where families can experience the SIRIUS Backseat TV(TM) on- site at each of the 20 tour stops. In addition, Chrysler will provide on-site photo opportunities with a Jimmy Neutron costumed character. Chrysler will also be featured in billboards on any of Nickelodeon's local cable affiliate spots geared around the tour.
"The Slime Across America tour was extremely successful in its first leg earlier this year. With Chrysler on board as a sponsor, it promises to be bigger, better and messier this summer. We couldn't be more pleased to be working with them on this campaign," added Pam Kaufman, Executive Vice President, Marketing and Worldwide Partnerships, Nickelodeon and MTVN Kids and Family Group.
"We were looking for a way to create awareness of the Chrysler Town & Country with families on a grassroots level, and the Slime Across America tour provides us with an amazing opportunity to do so," added Rooney.
The advertising campaign, which begins this Fall on October 1, will be divided between several Nick platforms including Nickelodeon and Nick at Nite television, and digital sites GoCityKids.com, Nickjr.com, Noggin.com, Shockwave.com and magazine ads in Nickelodeon consumer publications. Custom spots will be developed featuring Jimmy Neutron interacting with the new features of the Chrysler Town & Country minivan. Jimmy Neutron will also be featured in Chrysler's online advertising campaign on Chrysler.com and the previously listed Kids and Family Group digital sites, and his likeness, or a costumed character will make appearances throughout 2007-08 at auto shows, mobile tours, and in-theater ads where Chrysler products are featured.
The deal also features a Chrysler Town & Country and a vehicle specialist on-site at the Nickelodeon Family Suites by Holiday Inn in Orlando, Florida, from November through January 2008. Chrysler's custom spots will air on the hotel's in-house TV network. Nick Hotel branding will be featured on Chrysler.com during the promotional window.
About Chrysler's Town & Country Minivan
The Chrysler Town & Country minivan offers fresh ideas for consumers looking for the best vehicles to move people and cargo. This fifth generation of the Chrysler Group's industry-leading minivans has 35 new or improved features, including the all-new Swivel 'n Go(TM) seating system. Swivel 'n Go offer second row seats that swivel 180 degrees to face the third row with a removable table that installs between the two rows, covered storage bins in the floor of the second row, third-row storage bins and fold-in-the-floor third-row seating.
About Chrysler
Driven by award-winning new models, the Chrysler brand has seen a dramatic increase in sales, market share and brand image. Since 1990, Chrysler brand sales have more than tripled. No other American automotive brand has grown as much during the same time frame.
The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in great design, purposeful technology and value. With the launch of the all-new 2007 Chrysler Sebring sedan and the 2007 Chrysler Aspen -- the first-ever full-size sport utility vehicle for the brand -- the momentum is sure to continue with the launch of the all-new 2008 Chrysler Sebring Convertible and 2008 Chrysler Town & Country.
About Nickelodeon
Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 92 million households and has been the number-one- rated basic cable network for 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA) (NYSE:VIA.B) .
Source: Nickelodeon
- Chrysler Brand Signs on to Become an Official Sponsor of Nickelodeon's Slime Across America Summer Tour
Nickelodeon, the number-one entertainment brand for kids, has partnered with the Chrysler brand, in a brand new multi-million advertising and promotional multiplatform deal. The agreement was announced today by Jim Perry, Executive Vice President, 360 Brand Sales for Nickelodeon and MTVN Kids and Family Group, and Dave Rooney, Director, Chrysler Global Marketing & Communications.
"We are thrilled to welcome Chrysler to Nickelodeon as a first time advertiser," said Perry. "Chrysler is pairing up with one of our hottest TV properties on a variety of Kids and Family platforms, and is joining us on the ride to slime America. This collaboration is a great example of the custom packages that Nickelodeon and MTVN Kids and Family can offer marketers to get messaging out to target audiences in the kids and family space."
The partnership is part of the Chrysler brand's efforts to target families with its 2008 Chrysler Town & Country minivan. The deal will highlight the Chrysler Town & Country's SIRIUS Backseat TV(TM) which will, for the first time, broadcast Nickelodeon and Nicktoons Network.
"We are truly excited about this collaboration between Chrysler and a strong entertainment brand geared towards families as well as kids," Rooney said. "The Chrysler Town & Country minivan, featuring the SIRIUS Backseat TV(TM), is for the tech savvy family; so who better at Nickelodeon to partner with than Jimmy Neutron, the genius inventor."
Chrysler has signed on as the exclusive auto sponsor for Nickelodeon's Slime Across America summer tour, which launches in July. The Chrysler sponsorship package, which begins July 7, includes an interactive Chrysler Town & Country display where families can experience the SIRIUS Backseat TV(TM) on- site at each of the 20 tour stops. In addition, Chrysler will provide on-site photo opportunities with a Jimmy Neutron costumed character. Chrysler will also be featured in billboards on any of Nickelodeon's local cable affiliate spots geared around the tour.
"The Slime Across America tour was extremely successful in its first leg earlier this year. With Chrysler on board as a sponsor, it promises to be bigger, better and messier this summer. We couldn't be more pleased to be working with them on this campaign," added Pam Kaufman, Executive Vice President, Marketing and Worldwide Partnerships, Nickelodeon and MTVN Kids and Family Group.
"We were looking for a way to create awareness of the Chrysler Town & Country with families on a grassroots level, and the Slime Across America tour provides us with an amazing opportunity to do so," added Rooney.
The advertising campaign, which begins this Fall on October 1, will be divided between several Nick platforms including Nickelodeon and Nick at Nite television, and digital sites GoCityKids.com, Nickjr.com, Noggin.com, Shockwave.com and magazine ads in Nickelodeon consumer publications. Custom spots will be developed featuring Jimmy Neutron interacting with the new features of the Chrysler Town & Country minivan. Jimmy Neutron will also be featured in Chrysler's online advertising campaign on Chrysler.com and the previously listed Kids and Family Group digital sites, and his likeness, or a costumed character will make appearances throughout 2007-08 at auto shows, mobile tours, and in-theater ads where Chrysler products are featured.
The deal also features a Chrysler Town & Country and a vehicle specialist on-site at the Nickelodeon Family Suites by Holiday Inn in Orlando, Florida, from November through January 2008. Chrysler's custom spots will air on the hotel's in-house TV network. Nick Hotel branding will be featured on Chrysler.com during the promotional window.
About Chrysler's Town & Country Minivan
The Chrysler Town & Country minivan offers fresh ideas for consumers looking for the best vehicles to move people and cargo. This fifth generation of the Chrysler Group's industry-leading minivans has 35 new or improved features, including the all-new Swivel 'n Go(TM) seating system. Swivel 'n Go offer second row seats that swivel 180 degrees to face the third row with a removable table that installs between the two rows, covered storage bins in the floor of the second row, third-row storage bins and fold-in-the-floor third-row seating.
About Chrysler
Driven by award-winning new models, the Chrysler brand has seen a dramatic increase in sales, market share and brand image. Since 1990, Chrysler brand sales have more than tripled. No other American automotive brand has grown as much during the same time frame.
The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in great design, purposeful technology and value. With the launch of the all-new 2007 Chrysler Sebring sedan and the 2007 Chrysler Aspen -- the first-ever full-size sport utility vehicle for the brand -- the momentum is sure to continue with the launch of the all-new 2008 Chrysler Sebring Convertible and 2008 Chrysler Town & Country.
About Nickelodeon
Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 92 million households and has been the number-one- rated basic cable network for 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA) (NYSE:VIA.B) .
Source: Nickelodeon
- Mild-hybrid technology to debut in future Chrysler Group vehicle
- Chrysler two-mode hybrid program to expand
- 2009 Jeep(R) Grand Cherokee BLUETEC: another 50-state clean diesel from Chrysler Group
- Company to explore development of 4-cylinder diesel for North American market, and expansion of 3.0-liter V-6 diesel
- New V-6 family of engines to include Multi-displacement System (MDS), resulting in fuel economy gain of 6 to 8 percent
- Significantly upgraded 5.7-liter HEMI(R) V-8
- New 4.7-liter V-8 delivers 5-percent fuel economy improvement
- Dual-clutch transmission to result in fuel economy improvement of up to 6 percent
- Common axle program to improve fuel economy, axle efficiency and costs
- Weight reduction, aerodynamic and drivetrain improvements to raise fuel economy 5 percent
Chrysler Group's Powertrain Offensive took a major leap forward today when Frank Klegon, Executive Vice President - Product Development, announced a barrage of new initiatives targeted solely at improving the fuel efficiency of future Chrysler, Jeep(R) and Dodge vehicles.
Among the fuel-efficient initiatives are a commitment to developing mild- hybrid technology and expanding the company's two-mode hybrid program; new six- and eight-cylinder gasoline engines - including cylinder-deactivation in a V-6; dual-clutch transmission technology; a common axle program; weight reduction, aerodynamic and drivetrain initiatives; and another BLUETEC clean- diesel vehicle.
Additionally, the company announced it is exploring the development of a 4-cylinder diesel engine for the North American market, and the expansion of its 3.0-liter V-6 diesel engine.
"Chrysler Group is focused directly on improving fuel efficiency across our vehicle lineup," Klegon said. "We have developed and are implementing a series of major initiatives - including a bigger push in hybrid and clean- diesel technology - to meet the nneeds of American consumers.
"Many of these fuel-efficiency initiatives will be incorporated simultaneously into a single vehicle family - our new V-6 with Multi- displacement System (MDS) mated to a dual-clutch transmission, for example - ultimately resulting in double-digit-percentage fuel-economy gains."
Mild hybrid
Within the next few years, Chrysler will offer a mild-hybrid powertrain in a Chrysler Group vehicle.
Mild-hybrid vehicles provide many of the benefits of hybrid technology, with less of the cost/weight penalty that is incurred by installing a full hybrid drivetrain. Mild hybrids allow the vehicle's engine to be turned off at stops. Regenerative braking stores energy that would normally be lost. Accessories can continue to run on electrical power while the engine is off. An electric motor assist results in significant fuel efficiency gains.
Two-mode hybrid
Chrysler Group announced today that its two-mode hybrid program will expand beyond the Chrysler Aspen Hybrid and Dodge Durango Hybrid, which debut next year.
Chrysler Group's two-mode hybrid system leapfrogs current technology by addressing inefficiencies that exist in high-speed driving with traditional hybrid technology. The result will be a 25-percent improvement in fuel efficiency overall - and nearly 40 percent in the city - in the Chrysler Aspen Hybrid and Dodge Durango Hybrid.
The new Chrysler Aspen and Dodge Durango Hybrid vehicles can be powered either by the electric motor or by the 5.7-liter HEMI(R) V-8 engine with MDS - or a combination of the two. When full power is needed, the system automatically adjusts for passing, driving steep grades or hauling a trailer. The result is trend-setting hybrid technology that provides superior fuel economy, performance and load-carrying capability.
Another BLUETEC 50-state clean-diesel vehicle
The 2009 Jeep Grand Cherokee will join the 2007 Dodge Ram Heavy Duty as Chrysler Group's 50-state, clean-diesel BLUETEC vehicles.
BLUETEC brings together a host of technologies for diesel passenger vehicles, beginning with completely modern, efficient diesel engines and a focus on "denoxing" to reduce nitrogen oxides in the exhaust gases. The result is clean-diesel technology in vehicles that meet 50-state emissions standards for 2010.
Future diesel considerations
Chrysler Group announced today that it is exploring additional penetration of its 3.0-liter V-6 common-rail diesel (CRD) engine - currently in the 2007 Jeep Grand Cherokee - and the possibility of a four-cylinder diesel engine for the North American market.
The company's current diesel lineup includes Dodge Sprinter, Jeep Grand Cherokee and Dodge Ram Heavy Duty.
Earlier this year, Chrysler Group announced that an all-new Cummins turbodiesel engine will be available in light-duty pickup trucks after 2009. Along with generous power and low-end torque, the new engine will provide up to 30-percent improvement in fuel efficiency and a 20-percent reduction in CO2 emissions compared to an equivalent gasoline engine.
V-6 engine family with cylinder deactivation
In February, Chrysler Group announced that an all-new family of engines - known as "Phoenix" - will join the Chrysler Group lineup in 2010. Since then, the company has broken ground on new plants in Trenton, Mich., Kenosha, Wis., and Mexico - all of which will produce this family of engines.
The company announced today that this new family of V-6 engines will feature cylinder deactivation (MDS). Specifically, this means the engine will operate efficiently on three cylinders when less power is needed, and in V-6 mode when more power is needed. This optimizes fuel economy when V-6 power is not required - without sacrificing vehicle performance or capability.
The new family of V-6 engines will feature an aluminum die cast block, dual variable valve timing (VVT) and a two-stage oil pump, among other technologies. The end result is an expected across-the-board V-6 fuel efficiency improvement of six to eight percent - in addition to new levels of V-6 power, performance and refinement.
Significantly upgraded 5.7-liter HEMI V-8
For 2009, Chrysler Group will deliver a significantly upgraded version of its renowned 5.7-liter HEMI V-8, resulting in notable gains in fuel efficiency, refinement, power and torque.
New 4.7-liter V-8
The new 4.7-liter V-8 offers up to five percent better fuel economy than the previous 4.7-liter engine.
At the same time, this E85 flex-fuel engine delivers increased performance and improved refinement. These improvements come from the 4.7-liter V-8's two spark plugs per cylinder (the only Chrysler Group engine to do so, other than the 5.7-liter HEMI(R)), increased compression ratio, improved cylinder-head port flow and new combustion system.
In addition to improved fuel economy, the result is a 30-percent increase in horsepower and a 10-percent increase in torque (up to 75 additional horsepower and 35 more lb.-ft. of torque, depending on application) compared with the previous 4.7-liter V-8 engine.
Dual-clutch transmission technology
A new dual-clutch transmission - developed in partnership with Getrag - joins the Chrysler Group lineup in significant volumes in 2010 model-year vehicles.
The new dual-clutch transmission is expected to deliver a fuel economy improvement of up to six percent, based on preliminary testing.
The new transmission is equipped with two independent lay-shaft style gear sets with separate clutches, using manual transmission-based components. During shifts, the next gear is anticipated and pre-selected. Then one clutch is opened while the other is closed, allowing shifting without torque interruption. The result is quicker acceleration and refined shift quality.
Common axle program
New common axle technology will result in fuel-economy and axle-efficiency gains, while providing weight savings, cost reduction, increased refinement and less complexity. New advanced materials increase overall axle strength and reduce package size.
Already featured in the Chrysler 300C SRT8, this axle will soon move to other Chrysler Group vehicles.
Aerodynamic, weight reduction and drivetrain improvements
Chrysler Group announced today that a new set of initiatives are in place to improve fuel efficiency across its vehicle lineup by at least five percent. These initiatives include weight reduction, aerodynamic drag improvements, reduced rolling resistance and brake drag, optimized accessory loads, and minimized drivetrain losses.
Source: Chrysler Group
- Chrysler two-mode hybrid program to expand
- 2009 Jeep(R) Grand Cherokee BLUETEC: another 50-state clean diesel from Chrysler Group
- Company to explore development of 4-cylinder diesel for North American market, and expansion of 3.0-liter V-6 diesel
- New V-6 family of engines to include Multi-displacement System (MDS), resulting in fuel economy gain of 6 to 8 percent
- Significantly upgraded 5.7-liter HEMI(R) V-8
- New 4.7-liter V-8 delivers 5-percent fuel economy improvement
- Dual-clutch transmission to result in fuel economy improvement of up to 6 percent
- Common axle program to improve fuel economy, axle efficiency and costs
- Weight reduction, aerodynamic and drivetrain improvements to raise fuel economy 5 percent
Chrysler Group's Powertrain Offensive took a major leap forward today when Frank Klegon, Executive Vice President - Product Development, announced a barrage of new initiatives targeted solely at improving the fuel efficiency of future Chrysler, Jeep(R) and Dodge vehicles.
Among the fuel-efficient initiatives are a commitment to developing mild- hybrid technology and expanding the company's two-mode hybrid program; new six- and eight-cylinder gasoline engines - including cylinder-deactivation in a V-6; dual-clutch transmission technology; a common axle program; weight reduction, aerodynamic and drivetrain initiatives; and another BLUETEC clean- diesel vehicle.
Additionally, the company announced it is exploring the development of a 4-cylinder diesel engine for the North American market, and the expansion of its 3.0-liter V-6 diesel engine.
"Chrysler Group is focused directly on improving fuel efficiency across our vehicle lineup," Klegon said. "We have developed and are implementing a series of major initiatives - including a bigger push in hybrid and clean- diesel technology - to meet the nneeds of American consumers.
"Many of these fuel-efficiency initiatives will be incorporated simultaneously into a single vehicle family - our new V-6 with Multi- displacement System (MDS) mated to a dual-clutch transmission, for example - ultimately resulting in double-digit-percentage fuel-economy gains."
Mild hybrid
Within the next few years, Chrysler will offer a mild-hybrid powertrain in a Chrysler Group vehicle.
Mild-hybrid vehicles provide many of the benefits of hybrid technology, with less of the cost/weight penalty that is incurred by installing a full hybrid drivetrain. Mild hybrids allow the vehicle's engine to be turned off at stops. Regenerative braking stores energy that would normally be lost. Accessories can continue to run on electrical power while the engine is off. An electric motor assist results in significant fuel efficiency gains.
Two-mode hybrid
Chrysler Group announced today that its two-mode hybrid program will expand beyond the Chrysler Aspen Hybrid and Dodge Durango Hybrid, which debut next year.
Chrysler Group's two-mode hybrid system leapfrogs current technology by addressing inefficiencies that exist in high-speed driving with traditional hybrid technology. The result will be a 25-percent improvement in fuel efficiency overall - and nearly 40 percent in the city - in the Chrysler Aspen Hybrid and Dodge Durango Hybrid.
The new Chrysler Aspen and Dodge Durango Hybrid vehicles can be powered either by the electric motor or by the 5.7-liter HEMI(R) V-8 engine with MDS - or a combination of the two. When full power is needed, the system automatically adjusts for passing, driving steep grades or hauling a trailer. The result is trend-setting hybrid technology that provides superior fuel economy, performance and load-carrying capability.
Another BLUETEC 50-state clean-diesel vehicle
The 2009 Jeep Grand Cherokee will join the 2007 Dodge Ram Heavy Duty as Chrysler Group's 50-state, clean-diesel BLUETEC vehicles.
BLUETEC brings together a host of technologies for diesel passenger vehicles, beginning with completely modern, efficient diesel engines and a focus on "denoxing" to reduce nitrogen oxides in the exhaust gases. The result is clean-diesel technology in vehicles that meet 50-state emissions standards for 2010.
Future diesel considerations
Chrysler Group announced today that it is exploring additional penetration of its 3.0-liter V-6 common-rail diesel (CRD) engine - currently in the 2007 Jeep Grand Cherokee - and the possibility of a four-cylinder diesel engine for the North American market.
The company's current diesel lineup includes Dodge Sprinter, Jeep Grand Cherokee and Dodge Ram Heavy Duty.
Earlier this year, Chrysler Group announced that an all-new Cummins turbodiesel engine will be available in light-duty pickup trucks after 2009. Along with generous power and low-end torque, the new engine will provide up to 30-percent improvement in fuel efficiency and a 20-percent reduction in CO2 emissions compared to an equivalent gasoline engine.
V-6 engine family with cylinder deactivation
In February, Chrysler Group announced that an all-new family of engines - known as "Phoenix" - will join the Chrysler Group lineup in 2010. Since then, the company has broken ground on new plants in Trenton, Mich., Kenosha, Wis., and Mexico - all of which will produce this family of engines.
The company announced today that this new family of V-6 engines will feature cylinder deactivation (MDS). Specifically, this means the engine will operate efficiently on three cylinders when less power is needed, and in V-6 mode when more power is needed. This optimizes fuel economy when V-6 power is not required - without sacrificing vehicle performance or capability.
The new family of V-6 engines will feature an aluminum die cast block, dual variable valve timing (VVT) and a two-stage oil pump, among other technologies. The end result is an expected across-the-board V-6 fuel efficiency improvement of six to eight percent - in addition to new levels of V-6 power, performance and refinement.
Significantly upgraded 5.7-liter HEMI V-8
For 2009, Chrysler Group will deliver a significantly upgraded version of its renowned 5.7-liter HEMI V-8, resulting in notable gains in fuel efficiency, refinement, power and torque.
New 4.7-liter V-8
The new 4.7-liter V-8 offers up to five percent better fuel economy than the previous 4.7-liter engine.
At the same time, this E85 flex-fuel engine delivers increased performance and improved refinement. These improvements come from the 4.7-liter V-8's two spark plugs per cylinder (the only Chrysler Group engine to do so, other than the 5.7-liter HEMI(R)), increased compression ratio, improved cylinder-head port flow and new combustion system.
In addition to improved fuel economy, the result is a 30-percent increase in horsepower and a 10-percent increase in torque (up to 75 additional horsepower and 35 more lb.-ft. of torque, depending on application) compared with the previous 4.7-liter V-8 engine.
Dual-clutch transmission technology
A new dual-clutch transmission - developed in partnership with Getrag - joins the Chrysler Group lineup in significant volumes in 2010 model-year vehicles.
The new dual-clutch transmission is expected to deliver a fuel economy improvement of up to six percent, based on preliminary testing.
The new transmission is equipped with two independent lay-shaft style gear sets with separate clutches, using manual transmission-based components. During shifts, the next gear is anticipated and pre-selected. Then one clutch is opened while the other is closed, allowing shifting without torque interruption. The result is quicker acceleration and refined shift quality.
Common axle program
New common axle technology will result in fuel-economy and axle-efficiency gains, while providing weight savings, cost reduction, increased refinement and less complexity. New advanced materials increase overall axle strength and reduce package size.
Already featured in the Chrysler 300C SRT8, this axle will soon move to other Chrysler Group vehicles.
Aerodynamic, weight reduction and drivetrain improvements
Chrysler Group announced today that a new set of initiatives are in place to improve fuel efficiency across its vehicle lineup by at least five percent. These initiatives include weight reduction, aerodynamic drag improvements, reduced rolling resistance and brake drag, optimized accessory loads, and minimized drivetrain losses.
Source: Chrysler Group
-- Chrysler Group plans to expand its dealer operations in key markets outside North America
-- 70 potential investors attend forum for sneak peek at Chrysler, Jeep(R) and Dodge sales outlet ownership opportunities
-- Sales performance outside North America continues at record levels
As Chrysler Group continues to increase sales and expand operations in markets outside North America, the company has identified a need for additional sales outlets in key established and growth markets. This week, approximately 70 international investors and dealers are visiting the company's headquarters in Auburn Hills for a sneak peek at the potential for Chrysler, Jeep and Dodge brand franchises in their respective markets.
"While we will continue to aggressively defend our position in NAFTA, it is important that we expand in other markets so that we are not as dependent on the ups and downs of a single region," said Tom LaSorda - Chrysler Group President and CEO. "With a more global focus we will be better able to take advantage of emerging opportunities."
Dealer Investment Forum
The Chrysler Group has invited the potential partners from 19 countries all over the world, including Russia, Japan and Middle East. During three days with senior Chrysler Group executives, the investors will learn more about the different avenues the company is pursuing to become a more global operation as it implements the Recovery and Transformation Plan, a roadmap for returning to financial health. They will also gain insight into the Chrysler Group's growth plans outside North America and experience first-hand the unique products and powertrains that would be available through their franchise if they choose to invest. This week's forum follows a conference held in China where 140 dealers attended.
"Due to the expansion of our global portfolio, we see an opportunity not only to strengthen the relationship with our current dealers, but also to look for new business partners that can help us to take our international business to the next level," said Michael Manley, Executive Vice President - International Sales, Marketing and Business Development.
Outside North America, Chrysler Group has roughly 1,400 sales outlets. In established markets, like Western Europe, the company plans to add roughly 100 new sales outlets over the next two years. Additional growth in the dealer network will increase the company's presence in growing markets, such as Russia and China, where the existing dealer network is doing well, but the goals of additional sales growth will require adding more locations.
The addition of these new outlets will increase customer satisfaction, as well as contribute to increased sales. Chrysler Group remains committed to ensuring a positive customer experience with the product itself, and with the dealership for both sales and service experiences. Having the necessary number of dealerships exposes more customers to the Chrysler, Jeep and Dodge brands and also means that customers are able to visit a facility in or near their community after purchasing the vehicle for any necessary maintenance.
Performance Outside North America
In 2006, Chrysler Group expanded the availability of the Dodge brand in key markets all over the world with the launch of the Dodge Caliber, the brand's first volume vehicle outside North America. The next two Dodge vehicles, making their way into global markets this summer, are the Dodge Nitro and Avenger. Demand for the Dodge brand has been strong so far this year as Dodge Caliber sales soared to 13,265 units year-to-date, making it the top- selling Chrysler Group vehicle outside North America. By 2009, Dodge could account for roughly 30 percent of the Company's international sales.
"Many dealers outside North America have been very successful with the sales of all three Chrysler Group brands in their local markets," said Thomas Hausch, Vice President of International Sales. "In Western Europe alone, we increased our return on sales by more than 20 percent, from 1.7 in 2005 to 2.1 in 2006. This is a clear indication that the new vehicles we are introducing are well-received by our customers and that we deliver to our dealers one of the best return on sales within the industry."
Sales growth for Chrysler Group as a whole outside North America has reached an unprecedented two full years of monthly sales gains, and year-to- date growth of 16 percent (91,412 units) over the same period of time in 2006. Much of this growth is attributed to the increase in the number of models that are being introduced in markets all over the world with options that meet the needs of global customers. Chrysler Group management has indicated that the plan is to double last year's sales outside North America and reach approximately 400,000 units in the next five years.
To support this growth plan, between 2003 and 2007, The Chrysler Group will approximately double the number of products available outside North America from 9 to 20 vehicles. Within the number of models available, the company will triple the number of vehicles in right-hand-drive, from 6 to 18; and, quadruple the number of vehicles with an option for a diesel powertrain, from 4 to 16.
Chrysler Group sells and services vehicles in more than 125 countries around the world. Sales outside North America currently account for approximately 8 percent of the company's total global sales. Vehicles available outside of North America come from all three Chrysler Group brands, with limited availability on some trucks and SUV models.
Source: Chrysler Group
-- 70 potential investors attend forum for sneak peek at Chrysler, Jeep(R) and Dodge sales outlet ownership opportunities
-- Sales performance outside North America continues at record levels
As Chrysler Group continues to increase sales and expand operations in markets outside North America, the company has identified a need for additional sales outlets in key established and growth markets. This week, approximately 70 international investors and dealers are visiting the company's headquarters in Auburn Hills for a sneak peek at the potential for Chrysler, Jeep and Dodge brand franchises in their respective markets.
"While we will continue to aggressively defend our position in NAFTA, it is important that we expand in other markets so that we are not as dependent on the ups and downs of a single region," said Tom LaSorda - Chrysler Group President and CEO. "With a more global focus we will be better able to take advantage of emerging opportunities."
Dealer Investment Forum
The Chrysler Group has invited the potential partners from 19 countries all over the world, including Russia, Japan and Middle East. During three days with senior Chrysler Group executives, the investors will learn more about the different avenues the company is pursuing to become a more global operation as it implements the Recovery and Transformation Plan, a roadmap for returning to financial health. They will also gain insight into the Chrysler Group's growth plans outside North America and experience first-hand the unique products and powertrains that would be available through their franchise if they choose to invest. This week's forum follows a conference held in China where 140 dealers attended.
"Due to the expansion of our global portfolio, we see an opportunity not only to strengthen the relationship with our current dealers, but also to look for new business partners that can help us to take our international business to the next level," said Michael Manley, Executive Vice President - International Sales, Marketing and Business Development.
Outside North America, Chrysler Group has roughly 1,400 sales outlets. In established markets, like Western Europe, the company plans to add roughly 100 new sales outlets over the next two years. Additional growth in the dealer network will increase the company's presence in growing markets, such as Russia and China, where the existing dealer network is doing well, but the goals of additional sales growth will require adding more locations.
The addition of these new outlets will increase customer satisfaction, as well as contribute to increased sales. Chrysler Group remains committed to ensuring a positive customer experience with the product itself, and with the dealership for both sales and service experiences. Having the necessary number of dealerships exposes more customers to the Chrysler, Jeep and Dodge brands and also means that customers are able to visit a facility in or near their community after purchasing the vehicle for any necessary maintenance.
Performance Outside North America
In 2006, Chrysler Group expanded the availability of the Dodge brand in key markets all over the world with the launch of the Dodge Caliber, the brand's first volume vehicle outside North America. The next two Dodge vehicles, making their way into global markets this summer, are the Dodge Nitro and Avenger. Demand for the Dodge brand has been strong so far this year as Dodge Caliber sales soared to 13,265 units year-to-date, making it the top- selling Chrysler Group vehicle outside North America. By 2009, Dodge could account for roughly 30 percent of the Company's international sales.
"Many dealers outside North America have been very successful with the sales of all three Chrysler Group brands in their local markets," said Thomas Hausch, Vice President of International Sales. "In Western Europe alone, we increased our return on sales by more than 20 percent, from 1.7 in 2005 to 2.1 in 2006. This is a clear indication that the new vehicles we are introducing are well-received by our customers and that we deliver to our dealers one of the best return on sales within the industry."
Sales growth for Chrysler Group as a whole outside North America has reached an unprecedented two full years of monthly sales gains, and year-to- date growth of 16 percent (91,412 units) over the same period of time in 2006. Much of this growth is attributed to the increase in the number of models that are being introduced in markets all over the world with options that meet the needs of global customers. Chrysler Group management has indicated that the plan is to double last year's sales outside North America and reach approximately 400,000 units in the next five years.
To support this growth plan, between 2003 and 2007, The Chrysler Group will approximately double the number of products available outside North America from 9 to 20 vehicles. Within the number of models available, the company will triple the number of vehicles in right-hand-drive, from 6 to 18; and, quadruple the number of vehicles with an option for a diesel powertrain, from 4 to 16.
Chrysler Group sells and services vehicles in more than 125 countries around the world. Sales outside North America currently account for approximately 8 percent of the company's total global sales. Vehicles available outside of North America come from all three Chrysler Group brands, with limited availability on some trucks and SUV models.
Source: Chrysler Group
- Chrysler Group and GETRAG make $530 million investment in Tipton County
- Chrysler Group and GETRAG executives join Governor Mitch Daniels to celebrate site selection and investment in new plant
- New Dual-Clutch Transmission part of 'Powertrain Offensive' improves fuel economy
Richard Chow-Wah, Chrysler Group Vice President - Powertrain Manufacturing, joined Indiana Governor Mitch Daniels to officially name Tipton County, Ind., as the site of a new dual-clutch transmission manufacturing plant with partner company, GETRAG. The $530 million investment is another step in Chrysler Group's "Powertrain Offensive" -- $3 billion in investments to produce more fuel- efficient engines, transmissions and axles for Chrysler Group.
"We appreciate the support that has been offered by state and local officials to help bring this investment to Indiana," said Chow-Wah. "Together with our new partner, GETRAG, our combined $530 million investment in Tipton will create a state-of-the art facility to manufacture fuel-efficient, dual- clutch transmissions and reaffirm our long-term commitment to producing vehicles that meet and exceed consumers' demands for more economical-to- operate vehicles."
"This is an important day for the future of the UAW and Chrysler, and in particular for the continued competitiveness of our team here in the State of Indiana," said General Holiefield, UAW Vice President, who directs the union's DaimlerChrysler Department. "This investment is a significant step toward realizing our vision to see this company and our union grow this business and transform Chrysler into a stronger company that will be competitive for the long run."
Located on a 145-acre site at the intersection of State Road 28 and U.S. 31 in Tipton County, GETRAG will have the operational leadership of the plant which will employ approximately 1,050 full-time Chrysler Group UAW-represented workers and 120 management employees from both companies.
The plant will produce 700,000 dual-clutch transmissions annually. Additionally, the plant will have a direct effect on 230 employees at Kokomo Casting and Kokomo Transmission who will be dedicated to producing parts for the GETRAG plant. Construction of the 804,000 square-foot facility is scheduled to begin June 27, 2007, with production beginning in 2009.
"Indiana's comeback rolls on. Today is a tribute to the skill of Hoosier workers and the pro-growth climate we are building in our state," said Daniels.
"Dual-clutch transmissions (DCTs) provide much better shift quality, driving comfort, and superior fuel efficiency compared to more conventional technologies such as torque converter automatics and/or CVTs," said Ulrich Kohler, Vice President Manufacturing - GETRAG Transmissions Corporation. "DCTs replace the energy-sapping torque converters of conventional automatic transmissions with two wet or lubricated clutches - one that engages first, third and fifth gear and the other that engages second, fourth and sixth. As a result, the transmission can deliver a five to 10 percent improvement in fuel economy."
GETRAG Corporate Group is the largest independent automotive transmission manufacturer worldwide with approximately 12,400 employees at 23 locations. The company's headquarters is in Untergruppenbach, Germany. The Group develops technical solutions for the automotive industry, featuring a wide product range of transmission systems and powertrain components for passenger cars, SUVs, motorbikes and light commercial vehicles. In 2006, the Group had total revenues of 2.4 billion Euros.
Chrysler Group, headquartered in Auburn Hills, Mich., will be the city of Tipton's largest employer. Since 2002, Chrysler Group has invested $985 million toward plant and engineering operations in Indiana.
Through its philanthropic arm, the DaimlerChrysler Corporation Fund, the company has sponsored several organizations in the community including the Minority Business and Professional Achievers, the United Way Campaign and Partner With Youth Campaign. In addition, the Fund has donated more than $300,000 to local colleges and universities in the State of Indiana, including Purdue University and Indiana University.
Source: Chrysler Group
- Chrysler Group and GETRAG executives join Governor Mitch Daniels to celebrate site selection and investment in new plant
- New Dual-Clutch Transmission part of 'Powertrain Offensive' improves fuel economy
Richard Chow-Wah, Chrysler Group Vice President - Powertrain Manufacturing, joined Indiana Governor Mitch Daniels to officially name Tipton County, Ind., as the site of a new dual-clutch transmission manufacturing plant with partner company, GETRAG. The $530 million investment is another step in Chrysler Group's "Powertrain Offensive" -- $3 billion in investments to produce more fuel- efficient engines, transmissions and axles for Chrysler Group.
"We appreciate the support that has been offered by state and local officials to help bring this investment to Indiana," said Chow-Wah. "Together with our new partner, GETRAG, our combined $530 million investment in Tipton will create a state-of-the art facility to manufacture fuel-efficient, dual- clutch transmissions and reaffirm our long-term commitment to producing vehicles that meet and exceed consumers' demands for more economical-to- operate vehicles."
"This is an important day for the future of the UAW and Chrysler, and in particular for the continued competitiveness of our team here in the State of Indiana," said General Holiefield, UAW Vice President, who directs the union's DaimlerChrysler Department. "This investment is a significant step toward realizing our vision to see this company and our union grow this business and transform Chrysler into a stronger company that will be competitive for the long run."
Located on a 145-acre site at the intersection of State Road 28 and U.S. 31 in Tipton County, GETRAG will have the operational leadership of the plant which will employ approximately 1,050 full-time Chrysler Group UAW-represented workers and 120 management employees from both companies.
The plant will produce 700,000 dual-clutch transmissions annually. Additionally, the plant will have a direct effect on 230 employees at Kokomo Casting and Kokomo Transmission who will be dedicated to producing parts for the GETRAG plant. Construction of the 804,000 square-foot facility is scheduled to begin June 27, 2007, with production beginning in 2009.
"Indiana's comeback rolls on. Today is a tribute to the skill of Hoosier workers and the pro-growth climate we are building in our state," said Daniels.
"Dual-clutch transmissions (DCTs) provide much better shift quality, driving comfort, and superior fuel efficiency compared to more conventional technologies such as torque converter automatics and/or CVTs," said Ulrich Kohler, Vice President Manufacturing - GETRAG Transmissions Corporation. "DCTs replace the energy-sapping torque converters of conventional automatic transmissions with two wet or lubricated clutches - one that engages first, third and fifth gear and the other that engages second, fourth and sixth. As a result, the transmission can deliver a five to 10 percent improvement in fuel economy."
GETRAG Corporate Group is the largest independent automotive transmission manufacturer worldwide with approximately 12,400 employees at 23 locations. The company's headquarters is in Untergruppenbach, Germany. The Group develops technical solutions for the automotive industry, featuring a wide product range of transmission systems and powertrain components for passenger cars, SUVs, motorbikes and light commercial vehicles. In 2006, the Group had total revenues of 2.4 billion Euros.
Chrysler Group, headquartered in Auburn Hills, Mich., will be the city of Tipton's largest employer. Since 2002, Chrysler Group has invested $985 million toward plant and engineering operations in Indiana.
Through its philanthropic arm, the DaimlerChrysler Corporation Fund, the company has sponsored several organizations in the community including the Minority Business and Professional Achievers, the United Way Campaign and Partner With Youth Campaign. In addition, the Fund has donated more than $300,000 to local colleges and universities in the State of Indiana, including Purdue University and Indiana University.
Source: Chrysler Group
* New "Phoenix " family of V-6 engines to be built in Kenosha, Wis.
* Retooling to begin in 2010
* Chrysler Group Recovery and Transformation Plan includes $3 billion powertrain offensive
Chrysler Group announced plans yesterday to invest $450 million in its Kenosha (Wis.) Engine Plant for a comprehensive retooling in preparation for the launch of a new family of fuel-efficient V-6 engines.
The investment and retooling are part of an extensive powertrain offensive that will commit a total of $3 billion to develop and launch the new engines - known as Phoenix engines - in addition to a dual-clutch transmission joint venture with German parts maker Getrag and new common axle family. All are part of Chrysler Group's commitment to advanced powertrain technologies and the first step to more fuel-efficient vehicles.
Scheduled to begin production in January 2011, the plant will have an annual Phoenix production capacity of 400,000 units when it reaches full volume.
Yesterday's event, held at the 1.9 million square-foot plant, marks another significant milestone in the progress of the Chrysler Group's Recovery and Transformation Plan.
Wisconsin Gov. Jim Doyle; Kenosha Mayor John Antaramian; Richard Chow-Wah, Vice President – Powertrain Manufacturing, Chrysler Group; Kenosha Engine Plant Manager Kevin Sell; and UAW officials participated in the news event.
"This retooling investment will allow us to build an entirely new, globally competitive family of V-6 engines," said Chow-Wah. "The Chrysler Group Recovery and Transformation Plan is focused on new products, and today's news supports a long-term commitment to new vehicle components that support consumer demand for refined, economical-to-operate vehicles for many years to come."
"Chrysler Group has had a 20-year-long presence in Kenosha - and even longer factoring in American Motors' storied past," said Sell. "With this new tooling and this new engine line, we're demonstrating the commitment of Chrysler Group to support economic development and invest in the communities where it does business.
Retooling for the Kenosha Phoenix Engine Plant will begin in June 2010.
“Wisconsin is one of America's leading manufacturing economies. This $450 million commitment by Chrysler to our state demonstrates that we continue to attract important investments that provide high paying jobs for our workforce," said Wisconsin Gov. Jim Doyle. "This shows what can happen when state and local governments work together to create a business-friendly environment."
The Governor said that Chrysler Group would receive an incentive package of Kenosha County, City of Kenosha and State of Wisconsin funds totaling $16.8 million.
Once the plant is fully operational, Kenosha Phoenix Engine Plant will employ 700 full-time workers.
"This is an important day for the future of the UAW and Chrysler Group, and in particular for the continued competitiveness of our team here in the State of Wisconsin," said General Holiefield, UAW Vice President, who directs the union's DaimlerChrysler Department. "We have a vision to see this company and our union grow this business and transform Chrysler Group into a stronger company that will be competitive for the long run. The investment we announce today proves that we are investing in this vision.”
Chrysler Group has had a presence in Kenosha since 1987, when American Motors Corp. was acquired by Chrysler Corporation. The company's current 2.7-liter V-6 has been produced there since 1997. The company's 3.5-liter V-6 was launched in 1999, part of a $624 million modernization of the plant. The plant was built in 1917.
Over the long term, the Phoenix family of V-6 engines will reduce manufacturing complexity by paring the Company’s four current V-6 engine architectures to one.
Kenosha becomes the third Phoenix engine plant announced by Chrysler Group since April 2007, joining previously announced plants in Trenton, Mich. and Saltillo, Mexico. The company will also construct an all-new plant in Marysville, Mich. to build a new line of corporate axles.
Headquartered in Auburn Hills, Mich., Chrysler Group has invested more than $12.93 billion in its North American Operations - including $8.63 billion in the U.S. - since 2002.
Source: Chrysler Group
* Retooling to begin in 2010
* Chrysler Group Recovery and Transformation Plan includes $3 billion powertrain offensive
Chrysler Group announced plans yesterday to invest $450 million in its Kenosha (Wis.) Engine Plant for a comprehensive retooling in preparation for the launch of a new family of fuel-efficient V-6 engines.
The investment and retooling are part of an extensive powertrain offensive that will commit a total of $3 billion to develop and launch the new engines - known as Phoenix engines - in addition to a dual-clutch transmission joint venture with German parts maker Getrag and new common axle family. All are part of Chrysler Group's commitment to advanced powertrain technologies and the first step to more fuel-efficient vehicles.
Scheduled to begin production in January 2011, the plant will have an annual Phoenix production capacity of 400,000 units when it reaches full volume.
Yesterday's event, held at the 1.9 million square-foot plant, marks another significant milestone in the progress of the Chrysler Group's Recovery and Transformation Plan.
Wisconsin Gov. Jim Doyle; Kenosha Mayor John Antaramian; Richard Chow-Wah, Vice President – Powertrain Manufacturing, Chrysler Group; Kenosha Engine Plant Manager Kevin Sell; and UAW officials participated in the news event.
"This retooling investment will allow us to build an entirely new, globally competitive family of V-6 engines," said Chow-Wah. "The Chrysler Group Recovery and Transformation Plan is focused on new products, and today's news supports a long-term commitment to new vehicle components that support consumer demand for refined, economical-to-operate vehicles for many years to come."
"Chrysler Group has had a 20-year-long presence in Kenosha - and even longer factoring in American Motors' storied past," said Sell. "With this new tooling and this new engine line, we're demonstrating the commitment of Chrysler Group to support economic development and invest in the communities where it does business.
Retooling for the Kenosha Phoenix Engine Plant will begin in June 2010.
“Wisconsin is one of America's leading manufacturing economies. This $450 million commitment by Chrysler to our state demonstrates that we continue to attract important investments that provide high paying jobs for our workforce," said Wisconsin Gov. Jim Doyle. "This shows what can happen when state and local governments work together to create a business-friendly environment."
The Governor said that Chrysler Group would receive an incentive package of Kenosha County, City of Kenosha and State of Wisconsin funds totaling $16.8 million.
Once the plant is fully operational, Kenosha Phoenix Engine Plant will employ 700 full-time workers.
"This is an important day for the future of the UAW and Chrysler Group, and in particular for the continued competitiveness of our team here in the State of Wisconsin," said General Holiefield, UAW Vice President, who directs the union's DaimlerChrysler Department. "We have a vision to see this company and our union grow this business and transform Chrysler Group into a stronger company that will be competitive for the long run. The investment we announce today proves that we are investing in this vision.”
Chrysler Group has had a presence in Kenosha since 1987, when American Motors Corp. was acquired by Chrysler Corporation. The company's current 2.7-liter V-6 has been produced there since 1997. The company's 3.5-liter V-6 was launched in 1999, part of a $624 million modernization of the plant. The plant was built in 1917.
Over the long term, the Phoenix family of V-6 engines will reduce manufacturing complexity by paring the Company’s four current V-6 engine architectures to one.
Kenosha becomes the third Phoenix engine plant announced by Chrysler Group since April 2007, joining previously announced plants in Trenton, Mich. and Saltillo, Mexico. The company will also construct an all-new plant in Marysville, Mich. to build a new line of corporate axles.
Headquartered in Auburn Hills, Mich., Chrysler Group has invested more than $12.93 billion in its North American Operations - including $8.63 billion in the U.S. - since 2002.
Source: Chrysler Group
- Chrysler Group's Sterling Heights Assembly Plant adds a third vehicle: 2008 Chrysler Sebring Convertible
- Chrysler Group's Flexible Manufacturing Strategy allows multiple products to be produced on one assembly line
- Chrysler Sebring's three convertible top options, including vinyl, cloth or retractable hard top are an industry first
The Chrysler Group today announced the production launch of the all-new 2008 Chrysler Sebring Convertible, which will be built at Chrysler Group's Sterling Heights (Mich.) Assembly Plant (SHAP) alongside the Chrysler Sebring Sedan and the 2008 Dodge Avenger, launched earlier this year.
The Sterling Heights Assembly Plant employs Chrysler Group's expanding Flexible Manufacturing Strategy (FMS). Flexible manufacturing allows the Company to bring its new vehicles to market more quickly and the Sterling Heights (Mich.) Assembly Plant (SHAP) to manufacture multiple products on one assembly line.
"We are seeing a great deal of success at the Sterling Heights facility due to the commitment of our plant employees," said Frank Ewasyshyn, Executive Vice President - Manufacturing. "Their willingness to support and foster a small-team workplace model has delivered a successful third-vehicle launch.
The Sterling Heights Assembly Plant and Sterling (Heights) Stamping Plant were extensively retooled beginning in March 2006 to manage the complexity of building multiple models on one production line. The Chrysler Sebring Convertible program is part of the $500 million investment which included multiple plant upgrades to improve quality, productivity and worker ergonomics. $278 million was invested at Sterling Heights Assembly Plant to overhaul the body shop and improve the paint shop and assembly areas, including new tooling and about 620 new welding and material-handling robots.
"With our Flexible Manufacturing Strategy, the assembly operation now has the capability to build multiple upper bodies and multiple vehicle families, allowing the flexibility to add new models or "cross-load" models from other plants in order to better meet market dynamics," said Robert Bowers, Plant Manager - Sterling Heights Assembly Plant.
Since the roll-out of Chrysler Group's Flexible Manufacturing Strategy in 2000, it has been the template for Chrysler Group plant modernization. Sterling Heights Assembly Plant and Sterling Stamping along with Belvidere Assembly Plant are the pioneers of this strategy allowing the company to bring the right products to the market at the right time. SHAP is now able to vary the production mix between three product models and pilot or test build a fourth.
"In addition, the Sterling Heights Assembly Plant can weld and assemble more than one product on the same line. These new capabilities will support the Company's pursuit of product leadership by providing flexibility and increase distinction between the Chrysler, Jeep(R) and Dodge brands," said Bowers.
Flexible Manufacturing Strategy (FMS)
Chrysler Group's FMS allows the company to produce a higher quality product faster, and for a lower cost. In order to balance production with demand, the FMS approach allows the company to efficiently build lower-volume vehicles that take advantage of market niche, and to quickly shift production volumes between different models within a single plant or among multiple plants.
The FMS is being implemented product by product and plant by plant across the Chrysler Group. New investment is introducing state-of-the-art technology to Chrysler Group plants allowing the company to produce more than one vehicle on a production line and conduct rolling launches of new models. Additionally, Chrysler Group's workforce is becoming more flexible with the implementation of team concepts and an increased emphasis on supporting assembly line operators.
Robotics
At the core of the new manufacturing process is a body shop comprised of 620 new robots instead of the vehicle-specific heavy tooling that was previously used, for a total of 784 robots in the Body Shop. Only the robots' end effectors, or "hands," need to change in order to build the different models. That tool change is done automatically, within the time it takes to cycle from one vehicle to the next. A fourth model can also be piloted -- or test-built -- at the same time, helping reduce the time needed to make new- model changeovers.
Smart Manufacturing
A new Workplace Organizational Model, coined "Smart Manufacturing," is increasing the flexibility of the SHAP workforce, while fostering greater creativity and innovation from plant employees. This model is being implemented throughout the Chrysler Group's Manufacturing organization in conjunction with the UAW. In addition to extensive training, the new workplace model promotes employee involvement in all facets in the design and processing of the work stations. These changes provide a better work environment for employees and give increased support to assembly line team members while improving the Safety, Quality, Delivery, Cost, and Morale (SQDCM) principles. There are numerous examples.
In an effort to improve productivity and ergonomics, a "happy seat" or ergonomic assist seat, has been incorporated into the production of all vehicles at SHAP. This happy seat was developed based upon the need to secure four fasteners in the center console that were previously unreachable without workers getting in and out of the vehicle on their hands and knees.
After benchmarking other Chrysler Group plants, it was determined that the happy seat was the best solution. Union and management teams worked together to design the seat to meet the ergonomic needs of workers and vehicle production. The seat is now utilized 100 percent by workers. The addition of this seat has ensured that anyone can now do the job, and is a significant ergonomic improvement over the previous method of assembly.
In yet another example, an industry first "Spider Fixture" was developed by a joint team consisting of UAW members, Advanced Manufacturing Engineers, product engineers and convertible top supplier Karmann to set glass in the new Chrysler Sebring Convertible. This one-of-a-kind fixture utilizes laser sensors, improving productivity and consistency in setting front door glass and quarter glass.
Chrysler Sebring Convertible
The all-new 2008 Chrysler Sebring Convertible builds on the successful formula of the award-winning Chrysler 300 in the large car segment, the all- new 2007 Dodge Caliber in the compact car segment and the more recent, mid- size Chrysler Sebring Sedan. This formula combines elegant, sophisticated design with interior craftsmanship, high-levels of safety, reliability, exhilarating performance and excellent fuel efficiency all at a surprisingly affordable price.
The 2008 Chrysler Sebring Convertible also features many class-leading technologies not available elsewhere in the convertible segment. Chrysler Sebring Convertible has a roomy, comfortable interior for four adults, and a trunk that holds two golf bags with the top down. With the widest offering of convertible tops, including Vinyl, Cloth or Retractable Hard Top, the Sebring Convertible is competitively priced with high content and features compared to its competition. The 2008 Chrysler Sebring Convertible appeals to buyers who appreciate style, practicality, safety and value.
The 2008 Chrysler Sebring Convertible is available now in U.S. dealerships and in international markets later in 2007.
Sterling Heights, Michigan
Chrysler Group is the city of Sterling Heights' second-largest employer. The Company has two plants in the city, Sterling Heights Assembly Plant and Sterling Stamping. Together the plants provide more the 4,500 jobs.
Sterling Heights Assembly Plant opened in 1953 as a jet engine factory. The plant, which was purchased by Chrysler Group in 1983, covers three million square feet, and is home to United Auto Workers Locals 1700, 889 and 412.
Sterling Stamping is 2.7 million square feet and is home to UAW Locals 1264, 889 and 412.
The plant investment is just the latest in a long, cooperative partnership with the City of Sterling Heights. Through the DaimlerChrysler Corporation Fund, the Company also has contributed to the sponsorship of the city library's childhood reading program and established an educational grant for scholarships to eligible high school graduate residents pursuing technical training programs. Chrysler Group also is a major sponsor of the annual Sterling fest Art and Jazz Fair celebration. In 2001 the Company donated the land at 17 and Van Dyke to the City to facilitate the construction of the main fire station.
Source: Chrysler Group
- Chrysler Group's Flexible Manufacturing Strategy allows multiple products to be produced on one assembly line
- Chrysler Sebring's three convertible top options, including vinyl, cloth or retractable hard top are an industry first
The Chrysler Group today announced the production launch of the all-new 2008 Chrysler Sebring Convertible, which will be built at Chrysler Group's Sterling Heights (Mich.) Assembly Plant (SHAP) alongside the Chrysler Sebring Sedan and the 2008 Dodge Avenger, launched earlier this year.
The Sterling Heights Assembly Plant employs Chrysler Group's expanding Flexible Manufacturing Strategy (FMS). Flexible manufacturing allows the Company to bring its new vehicles to market more quickly and the Sterling Heights (Mich.) Assembly Plant (SHAP) to manufacture multiple products on one assembly line.
"We are seeing a great deal of success at the Sterling Heights facility due to the commitment of our plant employees," said Frank Ewasyshyn, Executive Vice President - Manufacturing. "Their willingness to support and foster a small-team workplace model has delivered a successful third-vehicle launch.
The Sterling Heights Assembly Plant and Sterling (Heights) Stamping Plant were extensively retooled beginning in March 2006 to manage the complexity of building multiple models on one production line. The Chrysler Sebring Convertible program is part of the $500 million investment which included multiple plant upgrades to improve quality, productivity and worker ergonomics. $278 million was invested at Sterling Heights Assembly Plant to overhaul the body shop and improve the paint shop and assembly areas, including new tooling and about 620 new welding and material-handling robots.
"With our Flexible Manufacturing Strategy, the assembly operation now has the capability to build multiple upper bodies and multiple vehicle families, allowing the flexibility to add new models or "cross-load" models from other plants in order to better meet market dynamics," said Robert Bowers, Plant Manager - Sterling Heights Assembly Plant.
Since the roll-out of Chrysler Group's Flexible Manufacturing Strategy in 2000, it has been the template for Chrysler Group plant modernization. Sterling Heights Assembly Plant and Sterling Stamping along with Belvidere Assembly Plant are the pioneers of this strategy allowing the company to bring the right products to the market at the right time. SHAP is now able to vary the production mix between three product models and pilot or test build a fourth.
"In addition, the Sterling Heights Assembly Plant can weld and assemble more than one product on the same line. These new capabilities will support the Company's pursuit of product leadership by providing flexibility and increase distinction between the Chrysler, Jeep(R) and Dodge brands," said Bowers.
Flexible Manufacturing Strategy (FMS)
Chrysler Group's FMS allows the company to produce a higher quality product faster, and for a lower cost. In order to balance production with demand, the FMS approach allows the company to efficiently build lower-volume vehicles that take advantage of market niche, and to quickly shift production volumes between different models within a single plant or among multiple plants.
The FMS is being implemented product by product and plant by plant across the Chrysler Group. New investment is introducing state-of-the-art technology to Chrysler Group plants allowing the company to produce more than one vehicle on a production line and conduct rolling launches of new models. Additionally, Chrysler Group's workforce is becoming more flexible with the implementation of team concepts and an increased emphasis on supporting assembly line operators.
Robotics
At the core of the new manufacturing process is a body shop comprised of 620 new robots instead of the vehicle-specific heavy tooling that was previously used, for a total of 784 robots in the Body Shop. Only the robots' end effectors, or "hands," need to change in order to build the different models. That tool change is done automatically, within the time it takes to cycle from one vehicle to the next. A fourth model can also be piloted -- or test-built -- at the same time, helping reduce the time needed to make new- model changeovers.
Smart Manufacturing
A new Workplace Organizational Model, coined "Smart Manufacturing," is increasing the flexibility of the SHAP workforce, while fostering greater creativity and innovation from plant employees. This model is being implemented throughout the Chrysler Group's Manufacturing organization in conjunction with the UAW. In addition to extensive training, the new workplace model promotes employee involvement in all facets in the design and processing of the work stations. These changes provide a better work environment for employees and give increased support to assembly line team members while improving the Safety, Quality, Delivery, Cost, and Morale (SQDCM) principles. There are numerous examples.
In an effort to improve productivity and ergonomics, a "happy seat" or ergonomic assist seat, has been incorporated into the production of all vehicles at SHAP. This happy seat was developed based upon the need to secure four fasteners in the center console that were previously unreachable without workers getting in and out of the vehicle on their hands and knees.
After benchmarking other Chrysler Group plants, it was determined that the happy seat was the best solution. Union and management teams worked together to design the seat to meet the ergonomic needs of workers and vehicle production. The seat is now utilized 100 percent by workers. The addition of this seat has ensured that anyone can now do the job, and is a significant ergonomic improvement over the previous method of assembly.
In yet another example, an industry first "Spider Fixture" was developed by a joint team consisting of UAW members, Advanced Manufacturing Engineers, product engineers and convertible top supplier Karmann to set glass in the new Chrysler Sebring Convertible. This one-of-a-kind fixture utilizes laser sensors, improving productivity and consistency in setting front door glass and quarter glass.
Chrysler Sebring Convertible
The all-new 2008 Chrysler Sebring Convertible builds on the successful formula of the award-winning Chrysler 300 in the large car segment, the all- new 2007 Dodge Caliber in the compact car segment and the more recent, mid- size Chrysler Sebring Sedan. This formula combines elegant, sophisticated design with interior craftsmanship, high-levels of safety, reliability, exhilarating performance and excellent fuel efficiency all at a surprisingly affordable price.
The 2008 Chrysler Sebring Convertible also features many class-leading technologies not available elsewhere in the convertible segment. Chrysler Sebring Convertible has a roomy, comfortable interior for four adults, and a trunk that holds two golf bags with the top down. With the widest offering of convertible tops, including Vinyl, Cloth or Retractable Hard Top, the Sebring Convertible is competitively priced with high content and features compared to its competition. The 2008 Chrysler Sebring Convertible appeals to buyers who appreciate style, practicality, safety and value.
The 2008 Chrysler Sebring Convertible is available now in U.S. dealerships and in international markets later in 2007.
Sterling Heights, Michigan
Chrysler Group is the city of Sterling Heights' second-largest employer. The Company has two plants in the city, Sterling Heights Assembly Plant and Sterling Stamping. Together the plants provide more the 4,500 jobs.
Sterling Heights Assembly Plant opened in 1953 as a jet engine factory. The plant, which was purchased by Chrysler Group in 1983, covers three million square feet, and is home to United Auto Workers Locals 1700, 889 and 412.
Sterling Stamping is 2.7 million square feet and is home to UAW Locals 1264, 889 and 412.
The plant investment is just the latest in a long, cooperative partnership with the City of Sterling Heights. Through the DaimlerChrysler Corporation Fund, the Company also has contributed to the sponsorship of the city library's childhood reading program and established an educational grant for scholarships to eligible high school graduate residents pursuing technical training programs. Chrysler Group also is a major sponsor of the annual Sterling fest Art and Jazz Fair celebration. In 2001 the Company donated the land at 17 and Van Dyke to the City to facilitate the construction of the main fire station.
Source: Chrysler Group
-- Chrysler Group executives and public officials break ground at site of new plant
-- Plant brings $700 million investment to Marysville, Mich.
-- New common axle program will improve overall fuel economy
Chrysler Group broke ground today at the future site of the Marysville Axle Plant its Marysville, Mich. Chrysler Group executives were joined by UAW officials and state and local dignitaries to celebrate the $700 million Michigan investment.
The plant represents just one step that Chrysler Group is taking toward reaching its Recovery and Transformation Plan, which is designed to return the company to profitability by 2008. The axle plant is part of the Company's "Powertrain Offensive" -- a $3 billion investment to produce more fuel- efficient engines, transmissions and axles for Chrysler Group.
"The Marysville Axle Plant and other powertrain investments show Chrysler Group's commitment to improving the fuel economy of all of our vehicles," said Frank Ewasyshyn, Chrysler Group Executive Vice President - Manufacturing. "We are proud to play a positive role in the economy of the State of Michigan, as well as in the City of Marysville."
"The investment in Marysville is a great start for the new Chrysler Corporation," said General Holiefield, UAW Vice President, who directs the union's DaimlerChrysler Department. "It shows that when we work together, we can preserve good-paying manufacturing jobs in the United States."
Construction on the plant will begin this summer. It will employ 900 people when it reaches full volume in 2010 and will produce 1.2 million axles annually.
"We came together as several separate entities to formulate the requirements necessary to attract Chrysler Group to a project site for their new axle plant," said Gary Orr, Mayor of Marysville, Mich. "For that we are so very grateful. As a City Council, we are excited and as Mayor of record I am extremely proud, as an administrative team, we stand ready to support the successful future of this great automotive giant."
The Marysville Axle Plant investment will include engineering and development costs.
Headquartered in Auburn Hills, Mich., Chrysler Group has invested $4.4 billion in its Southeast Michigan manufacturing operations since 2003.
Source: Chrysler Group
-- Plant brings $700 million investment to Marysville, Mich.
-- New common axle program will improve overall fuel economy
Chrysler Group broke ground today at the future site of the Marysville Axle Plant its Marysville, Mich. Chrysler Group executives were joined by UAW officials and state and local dignitaries to celebrate the $700 million Michigan investment.
The plant represents just one step that Chrysler Group is taking toward reaching its Recovery and Transformation Plan, which is designed to return the company to profitability by 2008. The axle plant is part of the Company's "Powertrain Offensive" -- a $3 billion investment to produce more fuel- efficient engines, transmissions and axles for Chrysler Group.
"The Marysville Axle Plant and other powertrain investments show Chrysler Group's commitment to improving the fuel economy of all of our vehicles," said Frank Ewasyshyn, Chrysler Group Executive Vice President - Manufacturing. "We are proud to play a positive role in the economy of the State of Michigan, as well as in the City of Marysville."
"The investment in Marysville is a great start for the new Chrysler Corporation," said General Holiefield, UAW Vice President, who directs the union's DaimlerChrysler Department. "It shows that when we work together, we can preserve good-paying manufacturing jobs in the United States."
Construction on the plant will begin this summer. It will employ 900 people when it reaches full volume in 2010 and will produce 1.2 million axles annually.
"We came together as several separate entities to formulate the requirements necessary to attract Chrysler Group to a project site for their new axle plant," said Gary Orr, Mayor of Marysville, Mich. "For that we are so very grateful. As a City Council, we are excited and as Mayor of record I am extremely proud, as an administrative team, we stand ready to support the successful future of this great automotive giant."
The Marysville Axle Plant investment will include engineering and development costs.
Headquartered in Auburn Hills, Mich., Chrysler Group has invested $4.4 billion in its Southeast Michigan manufacturing operations since 2003.
Source: Chrysler Group
According to CSM Powertrain Analysis
Despite the pending sale of a controlling interest in the Chrysler group by DaimlerChrysler, powertrain analysts at CSM Worldwide expect the restructured Chrysler to remain highly competitive in the powertrain arena well into the next decade. According to CSM, Chrysler has been aggressively procuring designs and outsourcing powertrain production from its global partners. The link that will be maintained with Daimler AG will be a key element of this strategy.
"Decisions regarding the long-term supply of Chrysler engines and transmissions have already been made," said Eric Fedewa, vice president of global powertrain forecasts at CSM. "Moving forward, Chrysler will increasingly outsource its powertrain programs, both design and assembly, to outside suppliers and strategic partners."
As an example: of the engines Chrysler assembles, 42 percent are purchased designs, while almost 35 percent of its transmissions are purchased designs. By 2013, according to CSM's forecast, the company will increase design purchasing to 77 percent for engines and 68 percent for transmissions. This practice allows access to innovative technologies from suppliers, which is vital for product differentiation and maintaining a competitive edge.
Products from Chrysler's powertrain strategy include the new line of four- cylinder engines developed in a joint venture with Hyundai and Mitsubishi, the high-tech Phoenix V6 coming in 2010 as a replacement to the current lineup of V6s, and the Two Mode hybrid transmission codeveloped with General Motors and BMW.
CSM Worldwide provides trusted automotive market forecasting services and strategic advisory solutions to the world's top automotive manufacturers, suppliers and financial organizations.
CSM Worldwide covers the global automotive environment from Detroit, Frankfurt, London, Paris, Tokyo, Shanghai, Grand Rapids, Sao Paulo, Budapest and Goa. www.csmauto.com
Source: CSM Worldwide
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Despite the pending sale of a controlling interest in the Chrysler group by DaimlerChrysler, powertrain analysts at CSM Worldwide expect the restructured Chrysler to remain highly competitive in the powertrain arena well into the next decade. According to CSM, Chrysler has been aggressively procuring designs and outsourcing powertrain production from its global partners. The link that will be maintained with Daimler AG will be a key element of this strategy.
"Decisions regarding the long-term supply of Chrysler engines and transmissions have already been made," said Eric Fedewa, vice president of global powertrain forecasts at CSM. "Moving forward, Chrysler will increasingly outsource its powertrain programs, both design and assembly, to outside suppliers and strategic partners."
As an example: of the engines Chrysler assembles, 42 percent are purchased designs, while almost 35 percent of its transmissions are purchased designs. By 2013, according to CSM's forecast, the company will increase design purchasing to 77 percent for engines and 68 percent for transmissions. This practice allows access to innovative technologies from suppliers, which is vital for product differentiation and maintaining a competitive edge.
Products from Chrysler's powertrain strategy include the new line of four- cylinder engines developed in a joint venture with Hyundai and Mitsubishi, the high-tech Phoenix V6 coming in 2010 as a replacement to the current lineup of V6s, and the Two Mode hybrid transmission codeveloped with General Motors and BMW.
CSM Worldwide provides trusted automotive market forecasting services and strategic advisory solutions to the world's top automotive manufacturers, suppliers and financial organizations.
CSM Worldwide covers the global automotive environment from Detroit, Frankfurt, London, Paris, Tokyo, Shanghai, Grand Rapids, Sao Paulo, Budapest and Goa. www.csmauto.com
Source: CSM Worldwide
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In an in-depth private meeting with Dr. Dieter Zetsche, Chairman of the Board of Management DaimlerChrysler AG, and Tom LaSorda, President and CEO of the Chrysler Group, in Stuttgart, it was explained that the status quo for the Chrysler Group was no longer an option. Furthermore the process of selecting the preferred investor for the Chrysler Group was fully explained. Subsequent to this meeting, UAW Vice President General Holiefield and I met with Tom LaSorda and John Franciosi, Senior Vice President of Employee Relations for the Chrysler Group for additional clarification on issues impacting our membership.
After a thorough review, General Holiefield and I concluded that the transaction with Cerberus is in the best interest of our membership, the Chrysler Group and Daimler.
We are satisfied now that the decision has been made so that our membership and management can focus on designing, engineering and manufacturing the finest quality products for the future success of the Chrysler Group.
www.uaw.org
Source: International Union, UAW
After a thorough review, General Holiefield and I concluded that the transaction with Cerberus is in the best interest of our membership, the Chrysler Group and Daimler.
We are satisfied now that the decision has been made so that our membership and management can focus on designing, engineering and manufacturing the finest quality products for the future success of the Chrysler Group.
www.uaw.org
Source: International Union, UAW
Successful "Talk To Toni!" Ad Campaign in Arabic Features Anttwan
Southfield Chrysler Jeep - the nation's largest Chrysler Jeep dealer - pioneers automobile advertising and reaches a wider audience to increase sales with the success of "Talk To Toni" commercials in Arabic.
The path-breaking ads on Middle Eastern Broadcast Network (MBN), local cable TV stations, WMZK-AM radio and on the Internet feature Toni Anttwan, the store's leading salesperson with his family. Southfield Chrysler Jeep is a multicultural dealership with employees representing Iraq, Poland, Ethiopia, Ukraine, Israel, India, Albania and the Philippines in both language and culture. The store's "Ask Toni" advertising campaign is one example of its multicultural approach.
"Our customers and our staff are a big global group," said Southfield Chrysler Jeep General Manager Paul Steel. We value the pluralism of the many cultures of Metro Detroit which helps us best serve everyone who walks through our doors."
"We are excited with the positive response to the "Talk To Toni" ad campaign," said Steel. "Market specific advertising has been very successful for our dealerships." Anttwan has sold more than 30 cars per month since the debut of the campaign, which he attributes to the new sales approach.
Southeastern Michigan has the largest Arabic language community in North America.
Southfield Chrysler Jeep is a certified DaimlerChrysler Five Star Dealer, the automaker's highest dealer recognition. The Five Star rating requires the dealership to earn consistently high scores on customer satisfaction surveys and meet rigorous standards in all areas of operation.
Southfield Chrysler Jeep is a member of the Chrysler Jeep Superstores Advertising Association, a group of 39 independently owned Chrysler Jeep Superstores in Southeastern Michigan from Monroe to Fowlerville and from Clinton to Port Huron.
Web site: http://www.chryslerjeepsuperstores.com/
For more information on Southfield Chrysler Jeep visit http://www.southfieldchrysler.com/
The spots were produced by David Clements Productions and can be viewed at http://davidclementsproductions.com/media/1106-Ask-Tony.htm
Source: Chrysler Jeep Superstores
Southfield Chrysler Jeep - the nation's largest Chrysler Jeep dealer - pioneers automobile advertising and reaches a wider audience to increase sales with the success of "Talk To Toni" commercials in Arabic.
The path-breaking ads on Middle Eastern Broadcast Network (MBN), local cable TV stations, WMZK-AM radio and on the Internet feature Toni Anttwan, the store's leading salesperson with his family. Southfield Chrysler Jeep is a multicultural dealership with employees representing Iraq, Poland, Ethiopia, Ukraine, Israel, India, Albania and the Philippines in both language and culture. The store's "Ask Toni" advertising campaign is one example of its multicultural approach.
"Our customers and our staff are a big global group," said Southfield Chrysler Jeep General Manager Paul Steel. We value the pluralism of the many cultures of Metro Detroit which helps us best serve everyone who walks through our doors."
"We are excited with the positive response to the "Talk To Toni" ad campaign," said Steel. "Market specific advertising has been very successful for our dealerships." Anttwan has sold more than 30 cars per month since the debut of the campaign, which he attributes to the new sales approach.
Southeastern Michigan has the largest Arabic language community in North America.
Southfield Chrysler Jeep is a certified DaimlerChrysler Five Star Dealer, the automaker's highest dealer recognition. The Five Star rating requires the dealership to earn consistently high scores on customer satisfaction surveys and meet rigorous standards in all areas of operation.
Southfield Chrysler Jeep is a member of the Chrysler Jeep Superstores Advertising Association, a group of 39 independently owned Chrysler Jeep Superstores in Southeastern Michigan from Monroe to Fowlerville and from Clinton to Port Huron.
Web site: http://www.chryslerjeepsuperstores.com/
For more information on Southfield Chrysler Jeep visit http://www.southfieldchrysler.com/
The spots were produced by David Clements Productions and can be viewed at http://davidclementsproductions.com/media/1106-Ask-Tony.htm
Source: Chrysler Jeep Superstores
Stunning design and innovative technology take center stage in the new Chrysler brand TV and print ads which break on May 8, featuring the new theme line "Engineered Beautifully."
"More than 80 percent of the Chrysler brand product portfolio is all-new or refreshed in the last 12 months with the recent introduction of the all-new 2008 Chrysler Sebring Convertible and the debut of the all-new 2008 Chrysler Town and Country later this year," said David Rooney, Director - Chrysler Marketing and Global Communications. "This is the perfect opportunity for us to showcase that there is more behind the sheet metal and distinctive style, and that every Chrysler possesses world-class quality and engineering at an extraordinary value."
Additionally, the all-new 2008 Chrysler Sebring Convertible marketing launch is May 8. The Sebring Convertible ads mirror the tone and style of the new Chrysler brand creative.
The all-new 2008 Chrysler Sebring Convertible offers a sleek and elegant design, exhilarating performance with excellent fuel efficiency and a spacious interior. It also offers what no other convertible has offered before -- three automatically latching convertible top options: vinyl, cloth and a body-color steel hard top, all of which can be retracted with a push of a button on the key fob.
"Chrysler is, and always has been, a brand made by and built for people with a passion for great cars," said Rooney. "Products like the 300 and Town & Country put us at the forefront of the industry in terms of style and design. At the same time, we have made great strides to become competitive and even surpass our competition in terms of quality and engineering. While we have made great strides, the perception has not caught up with reality in the marketplace. Our new communications direction will help get that engineering message across."
At its core, the Chrysler brand stands for stylish products, agile performance, refined quality and the confidence of being proud without being arrogant. The new Chrysler brand direction will communicate these core values through a unique combination of both striking design and innovation technology. Overall, Chrysler promises superior engineering and stunning designs built around customer's needs ... at a price that will surprise and delight. No other manufacturer can make this claim. It's the way our vehicles come together that sets us apart. Simply put, Chrysler vehicles are ... Engineered Beautifully.
Following are descriptions of the new broadcast spots, including the Chrysler brand spot, Chrysler Sebring sedan, Chrysler Sebring Convertible and Chrysler 300 spots.
Technology Throughout (Brand :60)
This lead spot focuses on the innovative features within every Chrysler vehicle and the engineering behind those features. It uses a unique and original CGI technique to showcase the technology and engineering behind key features that enable Chrysler vehicles to seamlessly adapt to everyday driving situations.
The vehicle is slowed down on the film at the very instant that a feature is engaged. The viewer is then taken inside to see the technology and craftsmanship that lies beneath. This spot showcases and links together the Chrysler 300, Chrysler Aspen, Chrysler Sebring Convertible and all-new Chrysler Town & Country, along with shared technology of MDS, ESP and MyGIG. It closes with a shot of the Chrysler brand line-up and the new tag line "Engineered Beautifully."
Taking Care (Sebring sedan :30)
This spot clearly demonstrates how every Chrysler Sebring sedan is meticulously designed and built to meet the everyday needs of customers through purposeful technology, not superficial features. It also shows how each feature has been designed and incorporated to further enhance their driving experience.
This commercial begins with the customer. The car and its features build around the customer piece by piece, via a unique CGI technique, as they interact with the various features of the vehicle. At the end, all the pieces come together to deliver the best possible driving experience -- a beautiful "custom built" Sebring sedan.
Key To Happiness (Sebring Convertible :30)
This commercial features a highly energetic and emotional execution of the new brand essence. The Chrysler Sebring Convertible is featured in a stylized setting designed to showcase its beautiful design and advanced engineering. The main product features are set in unique type on black art cards to maximize impact. The emotional music track provides a consistent undertone for the overall message of styling, design, and technology.
The commercial begins with a shot of the all-new 2008 Chrysler Sebring Convertible -- showcasing its beautiful styling. The new Convertible hard top is shown along with the unique art cards to match. We see a few of the new technological features of the vehicle as well. These features, technological advancements, and stylish design messages culminate to invite the consumer to hold the key to happiness.
Success (300 :30)
This commercial maintains a consistent tone with The Sebring Convertible "Key To Happiness" spot as it features the beautiful Chrysler 300 in a stylized setting. The main product features are set in unique type on black art cards to maximize impact. The emotional music track provides a consistent undertone for the overall message of styling, design and technology.
The commercial begins with a reveal of the distinctive front end of the Chrysler 300. As the 300 approaches the city, art cards are displayed showcasing the many premium features it has available. The spot culminates in a bold statement that captures what the 300 is all about.
Multiple vehicles (300/PT Cruiser/Sebring Sedan :30)
Again, keeping with the tone of "Key to Happiness" and "Success" this spot features the Chrysler 300, PT Cruiser, and Chrysler Sebring sedan in beautifully attractive and stylized settings that capture the essence of what the Chrysler Brand is all about. The main product features are set in unique type on black art cards to maximize impact. The emotional music track provides a consistent undertone for the overall message of styling, design, and technology.
This commercial communicates the Chrysler Brand leadership in fuel efficiency as well as its commitment to building quality vehicles that are unique in their distinctive styling and incredible value. No more is that present than with the Award-Winning 300, the technologically advanced Sebring sedan, and the stylish, yet functional PT Cruiser.
The television schedule features prime time network and cable shows such as Grey's Anatomy, Boston Legal, Ugly Betty, Dancing with the Stars, Conan O'Brien, The Tonight Show, NBA Playoffs, Big Break 7, Larry King, Anderson Cooper, Nancy Grace, Headline News, Law and Order CI, Law and Order SVU and Dog Whisperer. The ads will also appear on other channels including TNT, TBS, Food Network, Style Network, ESPN, CNBC, Fine Living Network, Bravo and The Golf Channel.
The print ads follow the same creative direction for a consistent tone and message. Product is the star with bold photography on colorful backgrounds along with highlighted technology features. The Chrysler print ads will run in Automobile Magazine, Aspen Peak Magazine, Car and Driver, Food Wine, Forbes, Golf Digest, Golf For Women, Jet, Martha Stewart Everyday, Motor Trend, National Geographic, The New Yorker, Road and Track, Southern Accents, Sunset, Tennis Magazine, Traditional Home and Travel + Leisure.
In addition to the new advertising, the Chrysler brand will showcase the all-new Sebring Convertible through two programs done with Hearst and Forbes magazines. The Hearst Awaken Your Senses program includes advertising, web activity (http://www.awakenyoursenses.com/), product displays and test drive components with the grand prize of an all-new 2008 Chrysler Sebring Convertible. The Chrysler brand is also the exclusive sponsor of one chapter of the Forbes 90th Anniversary Issue and Networking Special Report covering lifestyle elements surrounding careers, entertainment, leisure and design.
Chrysler Brand
Driven by award-winning new models, the Chrysler brand has seen a dramatic increase in sales, market share and brand image. Since 1990, Chrysler brand sales have more than tripled. No other American automotive brand has grown as much during the same time frame.
The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in great design, purposeful technology and value. With the launch of the all-new 2007 Chrysler Sebring sedan and the 2007 Chrysler Aspen -- the first-ever full-size sport utility vehicle for the brand -- the momentum is sure to continue with the launch of the all-new 2008 Chrysler Sebring Convertible and 2008 Chrysler Town and Country.
Source: Chrysler Group
"More than 80 percent of the Chrysler brand product portfolio is all-new or refreshed in the last 12 months with the recent introduction of the all-new 2008 Chrysler Sebring Convertible and the debut of the all-new 2008 Chrysler Town and Country later this year," said David Rooney, Director - Chrysler Marketing and Global Communications. "This is the perfect opportunity for us to showcase that there is more behind the sheet metal and distinctive style, and that every Chrysler possesses world-class quality and engineering at an extraordinary value."
Additionally, the all-new 2008 Chrysler Sebring Convertible marketing launch is May 8. The Sebring Convertible ads mirror the tone and style of the new Chrysler brand creative.
The all-new 2008 Chrysler Sebring Convertible offers a sleek and elegant design, exhilarating performance with excellent fuel efficiency and a spacious interior. It also offers what no other convertible has offered before -- three automatically latching convertible top options: vinyl, cloth and a body-color steel hard top, all of which can be retracted with a push of a button on the key fob.
"Chrysler is, and always has been, a brand made by and built for people with a passion for great cars," said Rooney. "Products like the 300 and Town & Country put us at the forefront of the industry in terms of style and design. At the same time, we have made great strides to become competitive and even surpass our competition in terms of quality and engineering. While we have made great strides, the perception has not caught up with reality in the marketplace. Our new communications direction will help get that engineering message across."
At its core, the Chrysler brand stands for stylish products, agile performance, refined quality and the confidence of being proud without being arrogant. The new Chrysler brand direction will communicate these core values through a unique combination of both striking design and innovation technology. Overall, Chrysler promises superior engineering and stunning designs built around customer's needs ... at a price that will surprise and delight. No other manufacturer can make this claim. It's the way our vehicles come together that sets us apart. Simply put, Chrysler vehicles are ... Engineered Beautifully.
Following are descriptions of the new broadcast spots, including the Chrysler brand spot, Chrysler Sebring sedan, Chrysler Sebring Convertible and Chrysler 300 spots.
Technology Throughout (Brand :60)
This lead spot focuses on the innovative features within every Chrysler vehicle and the engineering behind those features. It uses a unique and original CGI technique to showcase the technology and engineering behind key features that enable Chrysler vehicles to seamlessly adapt to everyday driving situations.
The vehicle is slowed down on the film at the very instant that a feature is engaged. The viewer is then taken inside to see the technology and craftsmanship that lies beneath. This spot showcases and links together the Chrysler 300, Chrysler Aspen, Chrysler Sebring Convertible and all-new Chrysler Town & Country, along with shared technology of MDS, ESP and MyGIG. It closes with a shot of the Chrysler brand line-up and the new tag line "Engineered Beautifully."
Taking Care (Sebring sedan :30)
This spot clearly demonstrates how every Chrysler Sebring sedan is meticulously designed and built to meet the everyday needs of customers through purposeful technology, not superficial features. It also shows how each feature has been designed and incorporated to further enhance their driving experience.
This commercial begins with the customer. The car and its features build around the customer piece by piece, via a unique CGI technique, as they interact with the various features of the vehicle. At the end, all the pieces come together to deliver the best possible driving experience -- a beautiful "custom built" Sebring sedan.
Key To Happiness (Sebring Convertible :30)
This commercial features a highly energetic and emotional execution of the new brand essence. The Chrysler Sebring Convertible is featured in a stylized setting designed to showcase its beautiful design and advanced engineering. The main product features are set in unique type on black art cards to maximize impact. The emotional music track provides a consistent undertone for the overall message of styling, design, and technology.
The commercial begins with a shot of the all-new 2008 Chrysler Sebring Convertible -- showcasing its beautiful styling. The new Convertible hard top is shown along with the unique art cards to match. We see a few of the new technological features of the vehicle as well. These features, technological advancements, and stylish design messages culminate to invite the consumer to hold the key to happiness.
Success (300 :30)
This commercial maintains a consistent tone with The Sebring Convertible "Key To Happiness" spot as it features the beautiful Chrysler 300 in a stylized setting. The main product features are set in unique type on black art cards to maximize impact. The emotional music track provides a consistent undertone for the overall message of styling, design and technology.
The commercial begins with a reveal of the distinctive front end of the Chrysler 300. As the 300 approaches the city, art cards are displayed showcasing the many premium features it has available. The spot culminates in a bold statement that captures what the 300 is all about.
Multiple vehicles (300/PT Cruiser/Sebring Sedan :30)
Again, keeping with the tone of "Key to Happiness" and "Success" this spot features the Chrysler 300, PT Cruiser, and Chrysler Sebring sedan in beautifully attractive and stylized settings that capture the essence of what the Chrysler Brand is all about. The main product features are set in unique type on black art cards to maximize impact. The emotional music track provides a consistent undertone for the overall message of styling, design, and technology.
This commercial communicates the Chrysler Brand leadership in fuel efficiency as well as its commitment to building quality vehicles that are unique in their distinctive styling and incredible value. No more is that present than with the Award-Winning 300, the technologically advanced Sebring sedan, and the stylish, yet functional PT Cruiser.
The television schedule features prime time network and cable shows such as Grey's Anatomy, Boston Legal, Ugly Betty, Dancing with the Stars, Conan O'Brien, The Tonight Show, NBA Playoffs, Big Break 7, Larry King, Anderson Cooper, Nancy Grace, Headline News, Law and Order CI, Law and Order SVU and Dog Whisperer. The ads will also appear on other channels including TNT, TBS, Food Network, Style Network, ESPN, CNBC, Fine Living Network, Bravo and The Golf Channel.
The print ads follow the same creative direction for a consistent tone and message. Product is the star with bold photography on colorful backgrounds along with highlighted technology features. The Chrysler print ads will run in Automobile Magazine, Aspen Peak Magazine, Car and Driver, Food Wine, Forbes, Golf Digest, Golf For Women, Jet, Martha Stewart Everyday, Motor Trend, National Geographic, The New Yorker, Road and Track, Southern Accents, Sunset, Tennis Magazine, Traditional Home and Travel + Leisure.
In addition to the new advertising, the Chrysler brand will showcase the all-new Sebring Convertible through two programs done with Hearst and Forbes magazines. The Hearst Awaken Your Senses program includes advertising, web activity (http://www.awakenyoursenses.com/), product displays and test drive components with the grand prize of an all-new 2008 Chrysler Sebring Convertible. The Chrysler brand is also the exclusive sponsor of one chapter of the Forbes 90th Anniversary Issue and Networking Special Report covering lifestyle elements surrounding careers, entertainment, leisure and design.
Chrysler Brand
Driven by award-winning new models, the Chrysler brand has seen a dramatic increase in sales, market share and brand image. Since 1990, Chrysler brand sales have more than tripled. No other American automotive brand has grown as much during the same time frame.
The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in great design, purposeful technology and value. With the launch of the all-new 2007 Chrysler Sebring sedan and the 2007 Chrysler Aspen -- the first-ever full-size sport utility vehicle for the brand -- the momentum is sure to continue with the launch of the all-new 2008 Chrysler Sebring Convertible and 2008 Chrysler Town and Country.
Source: Chrysler Group
